Skip to main content
13 May 2023

How to Master B2B Growth using Digital Selling Techniques

Learn what to do next when it comes to writing more business.  Don't forget to pass it on!

Executive Summary

In today's competitive business landscape, growing your business and reaching your total addressable market can be a challenging task. Traditional methods like telesales and cold calling are becoming less effective, and businesses need to adapt to stay ahead. This article will explore a more effective and profitable way to grow your business using a combination of restructuring content, email and social media advertising banners, and a weekly live stream show. This digital selling approach is the most effective strategy to generate new business, as it provides an engaging and easy-to-understand method for reaching your target audience.

Table of Contents

  1. The Need for Change
  2. Restructuring Content
  3. Email and Social Media Advertising
  4. Weekly Live Stream Show
  5. The Power of Digital Selling
  6. Actionable Key Takeaways
  7. FAQs
  8. Conclusion

1. The Need for Change

As a seasoned business-to-business sales professional, I've seen the shift in the effectiveness of traditional sales methods. Telesales and cold calling are becoming less effective, leading businesses to seek new and innovative ways to reach their target audience. It's time to adopt a more efficient and engaging approach to generate new business.

2. Restructuring Content

To get started with this new approach, it's essential to restructure your content. This means:

  • Creating content that's engaging and easy-to-understand
  • Using a conversational style that resonates with your audience
  • Incorporating real-life examples and storytelling to bring your content to life

3. Email and Social Media Advertising

Another crucial aspect of this new approach is to leverage email and social media advertising to reach a wider audience. This can be done by:

  • Creating eye-catching banners and ads
  • Utilizing targeting options to reach your ideal prospects
  • Monitoring and optimizing your campaigns for better results

4. Weekly Live Stream Show

A weekly live stream show is an excellent way to engage with your audience and provide valuable content. By hosting a show, you can:

  • Build trust and credibility with your audience
  • Share insights, tips, and expertise in an interactive format
  • Answer questions and engage with viewers in real-time

5. The Power of Digital Selling

By combining these strategies, you can create a powerful digital selling approach that generates new business opportunities. Digital selling enables you to reach your total addressable market and connect with prospects who are interested in your products and services. It's a more effective and profitable way to grow your business compared to traditional sales methods.

6. Actionable Key Takeaways

  1. Restructure your content to be engaging and easy-to-understand
  2. Leverage email and social media advertising to reach a wider audience
  3. Host a weekly live stream show to connect with your prospects
  4. Monitor and optimize your campaigns for better results
  5. Embrace digital selling as the most effective way to generate new business

7. FAQs

Q: What is digital selling?

A: Digital selling is the process of using digital channels to reach and engage with prospects, generate leads, and ultimately close deals. It includes strategies such as content marketing, email marketing, social media advertising, and live streaming.

Q: Why is digital selling more effective than traditional sales methods?

A: Digital selling allows you to reach a larger audience, target prospects more effectively, and engage with them in a more personalized and interactive way. It's also more cost-effective and scalable than traditional sales methods like telesales and cold calling.

Q: How can I create engaging content for my digital selling efforts?

A: To create engaging content, use a conversational style, keep it simple and easy-to-understand, use personal pronouns, and incorporate real-life examples, analogies, and metaphors. Also, consider using storytelling to make your content more relatable and memorable.

Q: How do I get started with email and social media advertising?

A: To get started with email and social media advertising, first, create eye-catching banners and ads. Then, utilize targeting options on platforms like Facebook, LinkedIn, and Google Ads to reach your ideal prospects. Monitor your campaigns and optimize them based on their performance to achieve better results.

Q: How can I effectively host a weekly live stream show?

A: To host a successful live stream show, choose a relevant and interesting topic, promote the event in advance, interact with your audience during the show, and be prepared to answer questions and address comments. Be engaging, informative, and personable throughout the live stream.

8. Conclusion

In conclusion, the combination of restructuring content, using email and social media advertising banners, and hosting a weekly live stream show can significantly improve your business's growth and reach within its total addressable market. This digital selling approach outshines traditional methods such as telesales and cold calling, making it the most effective strategy to generate new business. To learn more and see these strategies in action, watch the video here.

Go to our Digital Selling pages to see how you can change the way you work and scale up your business.

Learn about digital selling


The author and founder of salesXchange, Nigel Maine is a B2B marketing and sales expert with a proven track record in scaling up growth for Technology, SaaS, and Professional Services organisations. With 30 years hands-on experience and unique approach, Nigel has developed an effective strategy that dramatically increases exposure and profitability for B2B organizations.

Nigel has founded multiple start-ups, is a published author, public speaker and hosts both a podcast and business live streaming show, broadcast on LinkedIn Live, YouTube & Facebook. He also has extensive knowledge of MarTech software, creative hardware and software, and A.I. prompting tools.  Contact: 0800 970 9751 or email This email address is being protected from spambots. You need JavaScript enabled to view it. 

Are prospects like you or do you think they like you?

00;00;01;01     Hi. I'm Nigel Maine, I'm the founder and managing director. salesXchange. One of the things that I want to just touch on today not it's not very long video but I just want to touch on today is, 'people like us' not people like us, but people who are like us, people who are like you, they're the

00;00;27;02     people you want sell to they're the people we get on with? They're the people that seem to be effortless to communicate with and to talk to and to sell to "people like us." We can relate to them they can relate to us, we're comfortable with them and they're comfortable with us. We're not really interested in Not just me or us but people in general,

00;00;59;04     We're not really interested in communicating with people who don't like us! We don't want to talk to people who want to argue with us. Who want to troll us they want to make bad or negative comments about us publicly? You know Facebook or whatever. We don't. We don't like people like that, nobody does so when it comes to your business and your marketing. Who are you marketing to? It's really important.

00;01;29;16     Every offer I feel we are here to feel quite passionate is the wrong word. But it is really is really serious because I've seen it so many times. The general consensus is to sell to everyone our products fit for everyone but not everyone's going to buy it. Is nothing wrong with that? 

00;02;01;23     If you if you don't like me that's fine it's absolutely fine. It's not a problem if I'm looking to convince you to buy something either I don't want it. That's absolutely fine. But there's a slight twist but there's a slight there's a slight thing to this which is this is me. This is sales exchange.

00;02;29;19     This is what we do we help people do ABC we do we do marketing stuff. We have a different approach to it. We have a different attitude towards it. We do. We do stuff online and video and whatever. This is what we do. And if you don't like it that's absolutely fine. That's not a problem but this is what we do and if you'd like what we do then you can probably.

00;02;59;13     We're a good company for you and we'll probably get along really well. And that's great. But like I said before lots of people because they haven't got that. It's not a narrow vision. It's called a laser targeting visit. You know it's like we're going to do this this is exactly. I want to speak to that that tiny group of people because we get on really well with a and when he goes wrong tends to be that businesses are

00;03;33;22     trying to sell to everybody. And that's where that's where marketing problems happened that's where inconsistent results happen. That's where salespeople start to fail because marketing and not identifying we haven't identified exactly who you are and who they should

00;03;58;12     be how those customers should be that you really want to speak to. 

00;04;03;21     And so when you're looking at personas and market that your market segmentation lies in you know if you if you sell but if if you if you don't make baby food you're not going to be talking to tech companies. You know it's just that just you know so and so that the absolute key to making these marketing directives succeed is to be crystal clear about how

00;04;36;25     your market is. Who? Who do we want to speak to? Will they like us I read? Oh not that long ago. It doesn't matter what you say about yourself it's what other people say about you in business you say anything you like. But if people are not communicating with you the way that you want them to communicate with you will communicate about you as an impact that has a big

00;05;03;21     impact. So I really want to stress the importance of saying wait a second do we want to work with these people. No, we don't. Great. That's really good. That's a great step forward. We don't want these people is a guy called Tim Ferriss I don't know if you've read if you've read it. Is it any of his books on these titans and the other one was a four-hour work week? And what did he do?

00;05;32;29     He applied the 80 20 rule to his business. And so they operate as law. I'm going to get rid of 80 percent of my pain in the backside customers and just concentrate on the 20 percent that actually deliver that we get on well with them that we get income from and Sampson and his business flow to the point where he disappeared and travel around the world and learn how to tango in Brazil in Argentina and run with the bulls in Spain. 

00;06;00;22     So he did all of that. But is it business? The whole point about the four-hour work week was ostensibly a manager thing about getting the right people in place knowing exactly who your customers are. And he went off he went travel around the world and other people copied it which is quite amusing if you if you read his blog is all these other people that have said I love you book to him. We're doing it. And it was a guy from HP who asked to work from home, and he went Yeah cause

00;06;29;19     Can he travel around the world. We carried on working. Not sure if that's what people expected but nevertheless is productivity went through the roof. I digress. It comes back to people like us and is this the simplest strategy to adopt when looking at your marketing team is to say proved to me that you are marketing to people like us and people who will like us said that's it for

00;07;04;10     today? I look forward to seeing you on the next one. Bye for now.