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Executive Summary

Despite the high failure rate of businesses and their struggle to meet targets or provide ROI for investors, a well-planned digital selling strategy can increase the odds of success. This consulting article will outline how to convince investors that your business can initiate and maintain a new, sustainable strategy using digital selling and defy the odds that most businesses face.

Table of Contents

  1. Understanding the Challenge
  2. Setting Your Business Apart with Digital Selling
  3. Creating a Solid Business Plan
  4. Demonstrating a Proven Track Record
  5. Communicating Your Strategy Effectively
  6. FAQs
  7. Five Actionable Takeaways
  8. Conclusion

1. Understanding the Challenge

According to The Financial Times, 20% of all businesses fail in their first year, 30% in their second, 50% in their third, and by year 10, 91% will have failed. Of those who obtain investment, 40% fail, 75% fail to achieve their own targets, and 95% fail to achieve an ROI for the investor. To convince investors that your business can succeed using digital selling, it is crucial to understand these challenges and craft a strategy that addresses them.

2. Setting Your Business Apart with Digital Selling

Digital selling can help set your business apart from competitors and increase its chances of success. To leverage digital selling, consider the following:

  1. Adopt a customer-centric approach: Create tailored content and personalized experiences for your target audience.
  2. Implement live streaming: Engage your audience in real-time and strengthen your brand presence.
  3. Use Social 444: Streamline social media marketing and increase brand visibility.
  4. Design targeted adverts: Reach your audience with precision through targeted advertising.
  5. Focus on SEO & SEM: Optimize your website and content to improve search engine rankings and visibility.

Creating a Solid Business Plan

A well-structured business plan can demonstrate your commitment to digital selling and its potential for success. Ensure your plan includes:

  1. Market analysis: Understand your target audience, their needs, and the competitive landscape.
  2. Digital selling strategy: Outline your digital selling approach, including content creation, social media, live streaming, and advertising.
  3. Budget and financial projections: Detail the costs associated with implementing your digital selling strategy and the expected ROI.
  4. Milestones and KPIs: Establish measurable goals and key performance indicators to track progress and success.

3. Demonstrating a Proven Track Record

To build credibility with investors, showcase your past successes with digital selling or other relevant experience. Provide case studies, testimonials, or examples of previous work that highlights your expertise and potential for success.

4. Communicating Your Strategy Effectively

When presenting your digital selling strategy to investors, focus on the following:

  1. Be clear and concise: Explain your strategy in a straightforward manner, avoiding jargon and technical terms.
  2. Address potential concerns: Proactively address any risks or challenges associated with your strategy and how you plan to mitigate them.
  3. Share your vision: Communicate the long-term vision for your business and how digital selling will contribute to its growth and success.

5. FAQs

Q: How can digital selling help my business stand out in a crowded market?

A: Digital selling allows you to create personalized experiences for your target audience, engage with them in real-time through live streaming, and utilize targeted advertising to reach your customers more effectively. By focusing on these aspects, your business can differentiate itself from competitors and make a lasting impression.

Q: How can I ensure my digital selling strategy remains adaptable and responsive to market changes?

A: Continuously monitor and analyze your digital selling efforts, tracking KPIs, and adjusting your strategy as needed. Stay informed about industry trends and be prepared to pivot or adapt your tactics to maintain a competitive edge.

Q: How can I demonstrate my commitment to digital selling to investors?

A: Create a solid business plan that outlines your digital selling strategy, budget, and financial projections. Additionally, present your past successes or experience in digital selling or related fields to build credibility.

6. Five Actionable Takeaways

  1. Develop a comprehensive digital selling strategy that addresses your target audience's needs and sets your business apart from competitors.
  2. Create a solid business plan that outlines your digital selling approach, budget, and financial projections, along with measurable goals and KPIs.
  3. Build credibility with investors by demonstrating a proven track record in digital selling or relevant experience.
  4. Communicate your strategy clearly and effectively, addressing any potential concerns and sharing your long-term vision for your business.
  5. Stay agile and adaptable, regularly monitoring and adjusting your digital selling strategy to respond to market changes and maintain a competitive edge.

7. Conclusion

Convincing investors that your business can initiate and maintain a new digital selling strategy and succeed in a competitive market requires a well-planned approach. By developing a comprehensive digital selling strategy, creating a solid business plan, demonstrating your expertise, and effectively communicating your vision, you can increase your chances of securing investment and achieving long-term success.

Go to our Digital Selling pages to see how you can change the way you work and scale up your business.

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The author and founder of salesXchange, Nigel Maine is a B2B marketing and sales expert with a proven track record in scaling up growth for Technology, SaaS, and Professional Services organisations. With 30 years hands-on experience and unique approach, Nigel has developed an effective strategy that dramatically increases exposure and profitability for B2B organizations.

Nigel has founded multiple start-ups, is a published author, public speaker and hosts both a podcast and business live streaming show, broadcast on LinkedIn Live, YouTube & Facebook. He also has extensive knowledge of MarTech software, creative hardware and software, and A.I. prompting tools.  Contact: 0800 970 9751 or email This email address is being protected from spambots. You need JavaScript enabled to view it.