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Our visibility and exposure strategy started off as sX Social 334; ninety adverts in total, posting three adverts, three times a day on social channels over four weeks, and then repeat.  We then increased it to 444 to prepare a minimum 120 Adverts in advance, publishing 4 adverts 4 times a day over 4 weeks and repeat, equalling 120 and naturally we’ve called it Social 444. But there's been a bit of a problem.  We didn't stop there as we became more and more aware B2B behaviour and responses, especially regarding the issue surrounding repetition.

It became clear it didn't matter how many adverts you pushed out on a daily basis as long as you didn't repeat them too often, so our initial number of 334 has become 10-10-4.  I think you'll agree that it doesn't quite roll of-the-tongue, so we'll stick with 444.

Social 444 Brochure Front Page

Today's Most Exciting Content Promotion & Distribution Strategy

No email or registration required!!!

Learn why a challenger is needed right now and what the impact will be on your business.  This is 'set-and-forget' marketing and the only way for B2B's to increase profitability ratios.

In case you were not aware, we use a platform called Recurpost to publish everything to multiple social media channels and company pages.  We've used Recurpost for about eighteen months and would definitely recommend them/it. 

YouTube Shorts

Just because the Consumer, Creator and Influencer community use YouTube Shorts does not mean that us B2Bs should adopt the same practices.  the reality is, we are advocating a massive change in the way B2Bs attain visibility and the only way this can be achieved is via dropping a significant amount of "breadcrumbs' that potential prospects will pick up.

No one is prepared to invest the time you would like the to invest in learning about your product, your company or your staff.  Taking a leaf out of the consumer playbook, it is essential you maintain a strategy of sustainable repetition at low cost in terms of revenue and production. 




We're not about selling you a specific product, rather, we're promoting a complete change in the way to do your outreach to prospects.  Experience tells us that everything is a long game, we know you will take your time before you change anyting, so take a short cut and have a chat with us.  It might just be the best thing you've ever done.

Go to our Digital Selling pages to see how you can change the way you work and scale up your business.


The author and founder of salesXchange, Nigel Maine is a B2B marketing and sales expert with a proven track record in scaling up growth for Technology, SaaS, and Professional Services organisations. With 30 years hands-on experience and unique approach, Nigel has developed an effective strategy that dramatically increases exposure and profitability for B2B organizations.

Nigel has founded multiple start-ups, is a published author, public speaker and hosts both a podcast and business live streaming show, broadcast on LinkedIn Live, YouTube & Facebook. He also has extensive knowledge of MarTech software, creative hardware and software, and A.I. prompting tools.  Contact: 0800 970 9751 or email This email address is being protected from spambots. You need JavaScript enabled to view it.