Summary
Discover how you can use the Social 444 marketing strategy to digitally transform your business, outperform competitors, and increase profitability. Learn about the process of creating adverts, using auto-posting tools, and refining your marketing approach.
Table of Contents
- Introduction
- The Social 444 Strategy
- Creating and Managing Adverts
- Auto-Posting and Distribution
- Engaging and Analyzing
- Refining Your Tone of Voice
- Conclusion
1. Introduction
In today's competitive landscape, businesses need to embrace digital transformation to outperform their rivals and achieve success. Our goal is to help you take a giant leap forward by leveraging a unique marketing approach called the Social 444 strategy. This method is designed to increase your profitability per person per annum, transform your online presence, and engage with your target audience effectively.
2. The Social 444 Strategy
Social 444 is based on the marketing tactic of repetition, as described by Kahneman in "Thinking Fast & Thinking Slow." This approach involves creating 120 adverts in the form of graphics, memes, video clips, and motion graphics that link to and sell all your content, from articles to downloads, infographics to live streams, and content stacks. for a more detailed explanation follow this link here to our Social 444 page.
3. Creating and Managing Adverts
You can create these 120 adverts in-house if you have copywriters, graphic, and motion graphic designers. The idea is to post four adverts automatically to social media four times a day, over four weeks (i.e., 444), which equals 120 adverts in total. The sequence is then repeated every month for 12-18-24 months or until you want to change an advert or add new content.
4. Auto-Posting and Distribution
By using a platform like Buffer, Hootsuite, or Recurpost, you can upload all the adverts in advance and then drip-release them to the social platforms of your choice, such as LinkedIn, Facebook Pages, and Twitter. This automation process costs approximately £50 per month and significantly reduces error and required human resources.
5. Engaging and Analyzing
The purpose of creating 120 adverts is to ensure that social media platforms allow the monthly frequency and, more importantly, make it unlikely that your prospects will see the same advert twice. This strategy enables you to review, edit, and refine your approach to achieve maximum impact.
6. Refining Your Tone of Voice
By examining the images used on your social feeds, such as LinkedIn, you can quickly identify any anomalies or errors and understand your company's 'tone-of-voice' through color grading, branding, and content. Encourage your marketing team to provide you with a document containing all the images and banners you use so your sales teams know how the company is being portrayed.
7. Conclusion
The Social 444 strategy offers a unique approach to digital marketing and Digital Selling, allowing you to maintain a consistent presence on major social networks and engage with your target audience effectively. By following the steps outlined in this guide, you can transform your business and outperform your competition.
