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In today's digital age, video content has become an essential marketing tool for businesses. To create engaging and effective B2B marketing videos, it's crucial to understand the basics of video editing, from software options to training resources and hiring professionals. In this article, we'll guide you through the process of getting started with video editing for your business.

Table of Contents

  1. Introduction
  2. Editing Software Options
  3. Online Training Resources
  4. Hiring Professionals
  5. Stock Video and Audio Resources
  6. Color Grading with LUTs
  7. FAQs
  8. Key Takeaways
  9. Conclusion

1. Introduction

Video editing is where your marketing vision comes to life. It involves the careful selection and arrangement of footage, music, and graphics to create a compelling narrative that resonates with your target audience. To help you navigate the world of video editing, we've compiled a list of software options, training resources, and tips for hiring professionals.

2. Editing Software Options

Various editing software options are available, with the most popular choices being:

  • Adobe Creative Suite - : A comprehensive suite of creative tools, including Premiere Pro, After Effects, and Audition. These programs integrate seamlessly, making it an excellent choice for an efficient workflow.
  • Apple Final Cut Pro -: A powerful and user-friendly video editing software exclusive to macOS.
  • Avid Media Composer: A popular choice for professional film and television editors.
  • Blackmagic DaVinci Resolve: A comprehensive video editing and color grading software with a free version available

3. Online Training Resources

To master video editing, consider taking advantage of the following online training resources:

  • LinkedIn Learning (formerly Offers a vast library of video courses on various creative software and techniques.
  • Udemy: Provides a wide range of video editing courses taught by industry professionals.
  • Creative Lives in Progress: Offers 'People', live and on-demand classes in video editing and other creative disciplines.
  • Skillshare: A learning platform with numerous video editing courses and tutorials.

4. Hiring Professionals

If you prefer to outsource video editing or need additional support, consider hiring professionals through platforms like:

  • People by the Hour: Hire freelancers on an hourly basis for specific tasks or projects.
  • Fiverr Hire anyone for anything!

5. Stock Video and Audio Resources

To enhance your marketing videos, consider using stock video and audio resources such as:

  • Videoblocks: Offers a vast library of royalty-free video clips and motion backgrounds.
  • Shutterstock: Provides a wide selection of stock video footage and music tracks.
  • Artgrid: A subscription-based platform with a curated collection of video clips.

6. Color Grading with LUTs

LUTs (Look-Up Tables) can help you achieve professional color grading for your videos. Some popular LUT resources include:

  • Cinema Grade: A color grading plugin for Premiere Pro, Final Cut Pro, and DaVinci Resolve.
  • Ryan J Harris: Offers a variety of LUT packs for various video editing software.
  • Motion Array: Provides LUT presets for Adobe Premiere Pro.

7. FAQs

  1. What are the popular video editing software options for B2B marketing videos?

    Some popular video editing software options include Adobe Premiere Pro, Apple Final Cut Pro, Avid Media Composer, and Blackmagic Design DaVinci Resolve.

  2. Where can I find online training resources for video editing?

    Online training resources are available on platforms such as LinkedIn Learning, Udemy, Creative Live, and Skillshare. YouTube is another great resource for free tutorials.

  3. What are LUTs and how can they improve my B2B marketing videos?

    LUTs (Look-Up Tables) are used for color grading videos. By applying LUTs, you can create a unique visual style, enhance the mood, and achieve a professional look for your videos.

  4. Where can I find stock video and audio resources for my B2B marketing videos?

    Stock video and audio resources can be found on platforms such as Videoblocks, Shutterstock, Artgrid, and various stock audio libraries.

8. Key Takeaways

  • Choose the right video editing software for your needs and skill level.
  • Leverage online training resources to improve your video editing skills.
  • Consider hiring professional video editors when necessary.
  • Enhance your videos with stock footage, audio, and color grading using LUTs.

9. Conclusion

Getting started with video editing for B2B marketing videos involves exploring various software options, learning through online training resources, and considering hiring professionals when necessary. Additionally, incorporating stock video and audio resources and color grading with LUTs can elevate the quality of your videos. By investing time and effort into video editing, you can create captivating and effective marketing content that resonates with your target audience and sets your business apart.

For the right person, editing is an engaging, exciting and a completely immersive activity.  Doing this right and appointing the right person can make your videos have massive appeal to YOUR audience.  Videos are supposed to become your new prospecting structure to keep your business visible 24/7 and a good editor makes all the difference.

Go to our Digital Selling pages to see how you can change the way you work and scale up your business.


The author and founder of salesXchange, Nigel Maine is a B2B marketing and sales expert with a proven track record in scaling up growth for Technology, SaaS, and Professional Services organisations. With 30 years hands-on experience and unique approach, Nigel has developed an effective strategy that dramatically increases exposure and profitability for B2B organizations.

Nigel has founded multiple start-ups, is a published author, public speaker and hosts both a podcast and business live streaming show, broadcast on LinkedIn Live, YouTube & Facebook. He also has extensive knowledge of MarTech software, creative hardware and software, and A.I. prompting tools.  Contact: 0800 970 9751 or email This email address is being protected from spambots. You need JavaScript enabled to view it.