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Executive Summary

In this article, we explore the necessary technology and equipment for successful digital selling through video. Nigel Maine, a seasoned B2B sales professional and company director, shares his insights and experience in selecting the right kit for creating high-quality video content. This article covers the equipment choices and reasons behind them, as well as practical advice on achieving cinematic-quality footage to help businesses stand out from the competition.

Table of Contents

  1. The Importance of Quality Video Content
  2. Camera and Lens Choices
  3. Lighting Solutions
  4. Grip Gear and Stabilization
  5. Sound Recording
  6. Key Takeaways
  7. FAQs
  8. Conclusion

The Importance of Quality Video Content 

Digital selling is more effective when it incorporates video content to engage customers. Quality video not only makes a great first impression but also ensures businesses stand out from the competition. In this age of digital marketing, high-quality video content is a must-have for any business looking to succeed in the digital landscape.

Camera and Lens Choices 

The Panasonic GH5 was chosen for its versatility, ability to shoot in different formats, and compatibility with various lens types. The camera offers great reviews as an all-rounder for photos and videos, making it an ideal choice for businesses looking to create engaging content. Identical zoom lenses were chosen to simplify camera setup and create a consistent look across all footage.

Lighting Solutions

Aperture 120D LED lights were chosen for their ability to stay on all day and their compatibility with various lighting modifiers. These lights help create a professional look, whether for green screen work, headshots, or interviews. Investing in light measurement tools, such as a light meter and color checkers, ensures correct color balance and professional-looking results.

Grip Gear and Stabilization

Investing in tripods, gimbals, and sliders ensures smooth, cinematic-quality footage. These tools help eliminate shaky footage and create intentional, orchestrated camera movements that elevate the quality of the video. Having the right grip gear is essential for creating high-quality video content that captivates your audience.

Sound Recording

Good sound quality is crucial for engaging video content. The Zoom H6N recorder and various microphones, including shotgun, boom, wireless, and pencil mics, were chosen to achieve clear and professional audio. Investing in quality microphones ensures great sound, which keeps viewers engaged even if the video quality is subpar.

Key Takeaways

  1. Investing in high-quality video content is essential for digital selling success.
  2. Choose versatile cameras and lenses for maximum adaptability.
  3. Opt for professional lighting solutions to create a polished look.
  4. Stabilization tools like tripods, gimbals, and sliders ensure smooth, cinematic footage.
  5. Prioritize sound quality with quality microphones and sound recorders.

FAQs

Q: Why is video quality important for digital selling?

A: High-quality video content not only makes a great first impression but also ensures businesses stand out from the competition. In today's digital age, engaging video content is a must-have for any business looking to succeed online.

Q: What camera was chosen for video content, and why?

A: The Panasonic GH5 was chosen for its versatility, ability to shoot in different formats, and compatibility with various lens types. The camera offers great reviews as an all-rounder for photos and videos, making it an ideal choice for businesses looking to create engaging content.

Q: Why is good sound quality important for video content?

A: Good sound quality is crucial for engaging video content, as viewers are more likely to tolerate a lower-quality video if the sound is clear and professional. Investing in quality microphones and sound recorders ensures that the audio captures and maintains the viewer's attention, improving overall viewer retention and engagement.

Q: What type of lighting solutions are recommended?

A: Aperture 120D LED lights were chosen for their ability to stay on all day and their compatibility with various lighting modifiers. These lights help create a professional look, whether for green screen work, headshots, or interviews. It's also essential to invest in light measurement tools, such as a light meter and color checkers, to ensure correct color balance and professional-looking results.

Q: Why are grip gear and stabilization tools important?

A: Investing in tripods, gimbals, and sliders ensures smooth, cinematic-quality footage. These tools help eliminate shaky footage and create intentional, orchestrated camera movements that elevate the quality of the video. Having the right grip gear is essential for creating high-quality video content that captivates your audience.

Conclusion

In conclusion, investing in high-quality video equipment and technology is essential for successful digital selling. By choosing versatile cameras, professional lighting solutions, and investing in sound quality and stabilization tools, businesses can create engaging video content that stands out from the competition and captivates their audience.

Our journey started with watching YouTube video after video, then we selected the equipment we needed. This video gives a brief overview of what we bought and why we needed it. There might seem a lot of equipment involved, but I can assure you it is a necessary investment for any B2B who wants to have a genuine USP and keep ahead of its' competition.   

Here are the links to the equipment we use: -

Sound - Panasonic XLR (on camera), Zoom H6 (4xXRL), Rode Video Mic (on camera), Podcast Mic (on desk), Boya Wireless (for interviews), Rode H5 Pencil Mic (stereo or voice indoors), Rode NTG4 Boom Mic (Outdoors)

Go to our Digital Selling pages to see how you can change the way you work and scale up your business.

Author

The author and founder of salesXchange, Nigel Maine is a B2B marketing and sales expert with a proven track record in scaling up growth for Technology, SaaS, and Professional Services organisations. With 30 years hands-on experience and unique approach, Nigel has developed an effective strategy that dramatically increases exposure and profitability for B2B organizations.

Nigel has founded multiple start-ups, is a published author, public speaker and hosts both a podcast and business live streaming show, broadcast on LinkedIn Live, YouTube & Facebook. He also has extensive knowledge of MarTech software, creative hardware and software, and A.I. prompting tools.  Contact: 0800 970 9751 or email This email address is being protected from spambots. You need JavaScript enabled to view it. 


Video Transcript

Getting Started with Video

The Equipment we chose and why

00:00:08:16     [Speaker 1]: You'll want to follow instead of thinking to yourself Wow. I just use a smartphone I might remain on the founder of sales exchange. And before I get started I just want to say that I have included links below to all the points I'm going to cover just in case you want to do some

00:00:38:19     more research so I promise you if you want to stand out from your competition then you're going to want to get the right kit for the right reasons. So don't forget I don't need it. We don't need to tell you but everything you buys revenue expense even if it is camera game. So you can write off the whole lot against tax and put the kid on you fixed asset register so I know you know that. But you know so I want to impress upon you how important it is to achieve

00:01:12:01     what they call cinematic quality footage to sell and promote your business. We both know it's all about first impressions. Put it this way if you plan to be in business in a few years time you'll be wanting an additional strategy to stand out from the crowd and our opinion. Video is it. I think in a way the video isn't for everybody because we both know not if

00:01:38:05     you want to bite the bullet now everyone's up for it. But of see scenes unless unless you got a better idea about keeping ahead of the curve and more importantly keeping ahead of your competition then that more and more we just get into it. 

00:01:55:07     [Speaker 1]: This isn't about a video comparing camera solutions or anything like that. I'm simply going to talk about what we bought from business and why we thought these choices were the right ones. The kit we bought. We did it because it was the most cost effective and high featured and versatile kit. We wanted to get our hands on. Stop the cameras.

00:02:19:22     What we chose were Panasonic and they called it JH 5. We've got these cameras because we could shoot in different formats up to 4 case we're already good resolution and there are a variety of different film speeds in slow motion and something called V log which enables us to customize the the way that we can color our videos when they're being edited. And so we can color match them to different cameras. So if for example we wanted to shoot stuff in on that on our actual cameras and an iPhone and drone we could make sure the order or the coloring looked

00:02:57:16     the same and also create a style for our business like a coloring star for our business. It just took a black and white. So filming formats as different formats that are available and we're using what's called micro for search is to do with the sensor size and it affects the size and cost of lenses. But the the Panasonic J.J five got just brilliant reviews as a brilliant

00:03:21:20     all rounder for photos and videos. Secondly there's something called a terminology could be wrong which means using like supplemental photos and video. 

00:03:34:04     [Speaker 1]: This is B roll is used when you want to cut to another scene or activity but you still want the person being interviewed or whoever's talking to keep talking is when it comes to this footage. You can use your own video footage using your own cameras as we're doing here or use something like an iPhone or an action camera or a drone. But for us we wanted to to use identical cameras and lenses so we could shoot interviews with two camera angles like we're doing now and it just

00:04:09:02     makes the video more engaging as far as lenses. Well initially we got two identical show zoom lenses. This meant that we could set the cameras up and lenses up at the same time without worrying too much about settings or the dimensions of the rooms that murmuring So we could zoom in now. So then if you look at lighting. So we got a couple of these LCD lights called aperture 120 lines and they

00:04:38:04     can stay on all day. We got different various lighting modifiers like these kind of soft lighting domes and honeycomb Great so you can angle the light on the talent of the person filming. And I also wanted to do some green straight green screen work. And so we got so initially we got some pretty stripped lighting being Q But not realizing that they flicker so that the camera can pick it up.

00:05:03:08     But we our I can't. So ends up getting some proper filming OLED lights to work with lighting the background. 

00:05:10:02     [Speaker 1]: But I get into more of that in video video number five. So because we use the cameras for headshots with background drops as well we got some flash guns and then they could go dogs but again they're not expensive. They're cheap. But by doing this it all kind of adds to the usefulness of the camera gear that you've got. So it's also worthwhile investing in light measurement kit. So we're going to meter that can be used for flash photography daylight

00:05:42:08     photography and video photography is called a second light meter. And we've got some some color checkers as well that help make sure you got the color balance right. So you got people looking to read or anything like that and it all adds to improving what you're doing. There is a thing called grip gear or to you or me camera and light stands or tripods. I mean everyone needs some standard gear. So we've got a heavyweight tripod which we use for the slide in other areas

00:06:16:18     we use tripods which are just. It's one of those necessary things that you've got to have and you all have different stands that will hold reflectors and the like. But it's all about getting the right light. And then you got Kimble's or stabilizes and I think for me Mr. ready gets really interesting. You can imagine a difference between you know a wobbly hand shot versus some kind of buttery smooth action if you've

00:06:45:03     got this stabilizer. 

00:06:46:16     [Speaker 1]: You know if you're following someone walking with you walking into an office and you're able to deliver this this best looking experience and this is where we can while we're talking about cinematic cinematic quality and you then got sliders or dollies you know when you and when you're looking at kind of a more intentional orchestrated movement. I mean dollies is moving in and out and trucking is moving left and right. But it's all about how you can film someone coming into focus or going out

00:07:21:15     of focus and using a slide as I mean a great investment. And we're using one here. I look at it over here is it this is a slider is moving backwards and forwards. It's all automatic. It just works in conjunction with an iPhone. So we've got all the operation here. So if you're using it in terms of products you can zoom in or zoom out. You've got transitions from from looking at one video take one camera angle

00:07:54:06     to another. So the thing is is that what do your customers think when they look at you go Oh look small I mean even with cranes and jeeps you know you've got the the ability of having a camera angle from from low to high. And so as a managing director general could be doing it but your staff are on for the sake of a few hundred quid here and there you can get yourself

00:08:20:22     or this kit they can golf and use it in your outputting some of the best quality looking video that's not being done on my phone. 

00:08:30:16     [Speaker 1]: And then there's this sound. I mean we've got a specific Sandra call which is called a zoom MHC and you can plug microphones into it but something's about four microphones you can plug into it plus an adapter that you can you can record directly but you've got different microphones you know shotgun mikes you use outdoors because it cuts out the noise behind. We've got boom mikes and wireless mikes and indoor mikes for what we're doing right now. Which cool pencil mikes but the whole point of this is you know whether

00:09:07:02     you're doing filming like this or you're recording a pocket podcast. It's absolutely worth saying that using microphones are good microphones and a good sound is essential. I think at the at the end of the day if you look at what you use on cameras cameras have small microphones but they're only meant to synchronize with

00:09:30:04     the good quality sound that you're producing. Especially if you're using multiple cameras with sound is is really really important because I mean we've all watched a rubbish video before but you only persevere with that rubbish video if the if the sound quality is okay to sound quality is really bad. You switch off and that's why radio is so engaging. You know it conjures up lots of things to you know what are they saying and

00:09:58:16     doing so get great microphones. It'll save you so much time especially in the Post that the editing bit. But as as business owners CEOs directors and so on we've invested so much in our businesses today I think to make that same commitment and desire to make our species look great on video can only be a good thing. 

00:10:24:03     [Speaker 1]: So really I think at the end of the day I mean only you can decide if he's worth if he's worth it for you for me always I'll say is it is my company I want my business the best it can be. Whenever someone looks at it and you just never know when that's going to be. So anyway that's all for this episode of Hope. Hope you found it helpful. And I'll see you again next month. Bye for now.