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In today's fast-paced business world, sales success is no longer about traditional sales techniques. It's about embracing new technologies and strategies, such as B2B live streaming, to stay ahead of the competition. In this article, we'll discuss how to change your sales team's outlook to expect success using B2B live streaming and other digital selling tactics.

Table of Contents

  1. The Shift from Traditional Selling to Digital Selling
  2. Embracing B2B Live Streaming for Sales Success
  3. Sales Training Advice from Industry Leaders
  4. Optimizing Content and Marketing Strategies for Success
  5. The Power of Analytics and Tracking in Sales
  6. Conclusion
  7. Key Takeaways
  8. FAQs

The Shift from Traditional Selling to Digital Selling

Traditional sales techniques can be time-consuming and lack the scalability that modern businesses need. As a result, companies are pivoting to digital selling, which offers a more effective way to reach a wider audience and improve sales performance.

Pivoting Successfully

To make the transition, businesses must embrace new technologies, such as live streaming, and learn how to use them effectively. By understanding the benefits and challenges of digital selling, companies can develop strategies that align with their goals and drive success.

Embracing B2B Live Streaming for Sales Success

One of the most promising digital selling techniques is B2B live streaming. This powerful tool allows companies to engage with prospects at scale, showcase their products and services, and foster strong relationships.

Leveraging Low-Cost Technology

Thanks to companies like Blackmagic Design, low-cost live streaming technology is now accessible to businesses of all sizes. This means that companies can easily incorporate live streaming into their sales strategies without breaking the bank.

Benefits of B2B Live Streaming

Some advantages of using B2B live streaming for sales success include:

  • Real-time interaction with prospects
  • Increased brand awareness
  • Demonstrating product value
  • Building trust and credibility

Sales Training Advice from Industry Leaders

To maximize the potential of digital selling and B2B live streaming, sales teams must adopt a new mindset and learn from industry leaders.

Zig Ziglar's Advice

Zig Ziglar, a renowned sales trainer and motivational speaker, once said, "You don't have to be great to start, but you have to start to be great." Embracing new technologies like live streaming requires a willingness to learn and adapt, even if the process is challenging at first.

Warren Buffet's Wisdom

Warren Buffet, a successful investor and businessman, advises, "Price is what you pay. Value is what you get." In the context of sales, this means that companies should focus on demonstrating the value of their products and services to prospects, rather than merely promoting their prices.

Optimizing Content and Marketing Strategies for Success

To drive sales success with B2B live streaming, companies must create engaging content and develop effective marketing strategies.

Content Creation

Producing quality content is crucial for capturing the attention of prospects. This includes copywriting, photography, and B2B video that is authentic, engaging, and informative. Don't forget to make use of tools like ChatGPT to help create targeted content that speaks to your audience.

Marketing Strategies

To promote your B2B live streaming events and engage with potential customers, you need to employ various marketing tactics:

  • Email Marketing: Use email to inform prospects about upcoming live streaming events and send follow-up messages after the events.
  • Social Media Advertising: Leverage platforms like Social 444 to automate social media posting and drive traffic to your live streaming events.
  • Adverts: Create attention-grabbing advertisements that encourage prospects to attend your live streaming events. Learn more about crafting effective ads here.
  • Podcasting: Use podcast production to increase your brand's exposure and reach a wider audience.
  • SEO & SEM: Optimize your content for search engines to improve your online visibility. Discover more about search engine optimization here.

The Power of Analytics and Tracking in Sales

Monitoring the success of your digital selling and B2B live streaming efforts is essential for making data-driven decisions and refining your strategies. Utilize tools like Google Analytics and Google Tag Manager to track key performance indicators (KPIs) and gain valuable insights into your marketing efforts.


By embracing digital selling and B2B live streaming, sales teams can expect greater success in today's competitive business landscape. Changing the team's outlook, adopting new technologies, and learning from industry leaders are essential steps in this transformation. By optimizing content and marketing strategies and utilizing analytics, companies can propel their sales performance to new heights.

Key Takeaways

  1. Shift from traditional selling to digital selling to stay competitive and achieve sales success.
  2. Embrace B2B live streaming as a powerful tool to engage with prospects at scale.
  3. Learn from industry leaders like Zig Ziglar and Warren Buffet to guide your sales team's mindset.
  4. Optimize content and marketing strategies to drive traffic and engage potential customers.
  5. Utilize analytics to track performance and make data-driven decisions for continuous improvement.


Q: How can B2B live streaming benefit my sales team?

A: B2B live streaming allows real-time interaction with prospects, increased brand awareness, the demonstration of product value, and the building of trust and credibility.

Q: How can I promote my live streaming events?

A: Employ various marketing tactics, such as email marketing, social media advertising, adverts, podcasting, and SEO & SEM to increase the visibility and reach of your live streaming events.

Q: How do I track the success of my digital selling efforts?

A: Use tools like Google Analytics and Google Tag Manager to monitor KPIs, gain insights into your marketing efforts, and make data-driven decisions for continuous improvement.

Go to our Digital Selling pages to see how you can change the way you work and scale up your business.

22 April 2024

How to Master B2B Growth using Digital Selling Techniques

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The author and founder of salesXchange, Nigel Maine is a B2B marketing and sales expert with a proven track record in scaling up growth for Technology, SaaS, and Professional Services organisations. With 30 years hands-on experience and unique approach, Nigel has developed an effective strategy that dramatically increases exposure and profitability for B2B organizations.

Nigel has founded multiple start-ups, is a published author, public speaker and hosts both a podcast and business live streaming show, broadcast on LinkedIn Live, YouTube & Facebook. He also has extensive knowledge of MarTech software, creative hardware and software, and A.I. prompting tools.  Contact: 0800 970 9751 or email This email address is being protected from spambots. You need JavaScript enabled to view it.