Executive Summary
Nigel Maine, a seasoned business to business sales professional and company director, shares his insights in the above video, on a more effective and profitable way for businesses to grow and reach their total addressable market. By restructuring content and using email and social media differently i.e., using advertising banners and pay-per-click to invite prospects to a weekly live stream show, this strategy called The System is replacing traditional digital sales and marketing telesales and cold calling methods.
The above video is an important introduction to digital selling and should be one of the first videos you watch about redesigning your sales and marketing. You know the performance of digital marketing has probably never succeeded at any great rate since you invested significant sums of money in new marketing technology SaaS and integrated digital technologies such as Zoominfo, Cognism and Lead Forensics.
Table of Contents
- The Digital Selling Revolution
- Restructuring for Success
- A New Organisational Chart
- Content Creation and Promotion
- Adapting Office Spaces
- Key Takeaways
- FAQs
- Conclusion
1. The Digital Selling Revolution
The world of B2B sales has been changing rapidly, with traditional methods like telesales and cold calling losing their effectiveness. Nigel Maine has researched a more effective approach that combines digital selling and live streaming to help businesses reach their target audience and increase B2B sales.
2. Restructuring for Success
By restructuring the company and focusing on content creation, businesses can ensure their message is communicated effectively. The key is to have a Chief Growth Officer oversee the organisation's technical, editorial, and revenue aspects to drive growth and efficiency.
3. A New Organisational Chart
The new organisational chart includes three main components: Technical, Editorial, and Revenue. The Technical team supports both hardware and software for marketing, while the Editorial team, led by the Editor-in-Chief, is responsible for producing content such as copywriting, video, audio, and live shows. The Revenue team, headed by the Chief Revenue Officer, takes care of pre-sales, existing sales, post-sales, and customer support. After you have watched the above video, watch our video about Digital Selling and Your Organisational Chart.
4. Content Creation and Promotion
Creating engaging content is crucial for success in digital selling. Businesses can use platforms like Social 444 for social media promotion and ChatGPT for AI-generated content. To produce high-quality visuals, consider using Mid Journey, Adobe Firefly, and Microsoft Designer. Don't forget to optimise content for SEO & SEM and track performance using Google Analytics and Google Tag Manager.
5. Adapting Office Spaces
With more people working from home, businesses can repurpose office space to create studio areas for producing content such as podcasts and photography. For low-cost access to live streaming technology and equipment, consider partnering with companies like Blackmagic Design.
6. Key Takeaways
- Embrace digital selling and live streaming to reach your target audience.
- Restructure your organisation to focus on content creation and promotion.
- Ensure your content is engaging, high-quality, and optimised for SEO.
- Repurpose office space to create studios for content production.
- Track your content's performance using analytics tools.
7. FAQs
Q: How can businesses improve their B2B sales approach?
A: By focusing on digital selling, live streaming, and content creation, businesses can more effectively reach their target audience and drive growth.
Q: What is the role of the Chief Growth Officer in the new organisational structure?
A: The Chief Growth Officer oversees the organisation's technical, editorial, and revenue aspects, ensuring efficiency and driving growth through a focus on content creation and promotion.
Q: How can businesses create engaging content for their audience?
A: Businesses can use a combination of copywriting, video, audio, and live shows, alongside platforms like Social 444 for social media promotion, ChatGPT for AI-generated content, and visual design tools such as Mid Journey, Adobe Firefly, and Microsoft Designer.
Q: What changes should businesses make to their office spaces in the new digital selling environment?
A: Businesses can repurpose office space into studio areas for producing content like podcasts and photography, taking advantage of low-cost live streaming technology and equipment from companies like Blackmagic Design.
8. Conclusion
Nigel Maine's insights into the digital selling revolution emphasise the importance of adopting a more effective and profitable approach to reach your total addressable market. By restructuring your organisation, focusing on content creation, and adapting office spaces, businesses can replace outdated methods like telesales and cold calling. It's time to watch the video!
Go to our Digital Selling pages to see how you can change the way you work and scale up your business.
How to Master B2B Growth through Digital Selling
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The author and founder of salesXchange, Nigel Maine is a B2B marketing and sales expert with a proven track record in scaling up growth for Technology, SaaS, and Professional Services organisations. With 30 years hands-on experience and unique approach, Nigel has developed an effective strategy that dramatically increases exposure and profitability for B2B organizations.
Nigel has founded multiple start-ups, is a published author, public speaker and hosts both a podcast and business live streaming show, broadcast on LinkedIn Live, YouTube & Facebook. He also has extensive knowledge of MarTech software, creative hardware and software, and A.I. prompting tools. Contact: 0800 970 9751 or email
