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Executive Summary

The podcast and transcript below discusses the challenges of achieving new revenue in B2B businesses. The speakers, Nigel and Liz Maine, discuss a white paper they've produced, which is aimed at investors and directors. The white paper is based on their research and experience, focusing on the significant impact investors and directors have on startups and new businesses.

They highlight the alarming failure rate of startups, with 20% failing in the first year, 30% in the second year, and 50% by the third year. For businesses that receive investment, 40% fail, and 75% don't make their investor any money. They argue that the primary causes of these failures are poor marketing and an over-reliance on technology.

The speakers critique the current marketing strategies, especially the use of marketing automation platforms and the practice of gatekeeping content behind email forms. They argue that these strategies are ineffective and lead to a high failure rate. They also discuss the role of salespeople and the shift from traditional cold calling to digital methods like LinkedIn Sales Navigator.

The speakers suggest that the key to successful B2B marketing is creating high-quality, easily accessible content that is properly indexed by search engines. They argue that this approach is more effective than gatekeeping content and can lead to better results in terms of attracting and retaining customers.

Table of Contents

  1. Introduction
  2. The Need for Change
  3. Rethinking Marketing Strategies
  4. The Power of Live Streaming
  5. The Role of Social Media and Advertising
  6. Actionable Key Takeaways
  7. Frequently Asked Questions
  8. Conclusion

1. Introduction

Nigel and Liz Maine's podcast discussion centres around a new approach to business growth, increasing B2B Revenue, using digital tools to reach a wider audience and ultimately increasing profits. They discuss the importance of adapting to the evolving business landscape by embracing digital selling and focusing on innovative solutions such as live streaming and Social 444.

2. The Need for Change

The conversation highlights the need for businesses to change their traditional marketing tactics in order to thrive in today's digital world. With the rise of social media, online content, and new communication channels, companies must adapt and pivot to digital selling to stay relevant and reach their target audience.

3. Rethink B2B Revenue Strategies

Nigel and Liz emphasize the importance of reevaluating B2B revenue strategies and incorporating new tools like ChatGPT, as well as optimising copywriting, photography, and video. They also discuss the significance of SEO & SEM and the value of tracking and analysing data through Google Analytics and Google Tag Manager.

4. The Power of Live Streaming

Live streaming is a game changer for businesses. It allows companies to engage with their audience in real-time, giving a human touch to their brand. Blackmagic Design, salesXchange's preferred supplier, provides low-cost access to live streaming technology and equipment, making it more accessible than ever.

5. The Role of Social Media and Advertising

Social media and advertising are essential components of any digital selling strategy. Companies can leverage platforms like Social 444 and create eye-catching adverts.

6. Actionable Key Takeaways

  1. Embrace digital selling and pivot your business to adapt to the changing landscape.
  2. Reevaluate your b2b revenue strategies and incorporate innovative tools and technologies.
  3. Harness the power of live streaming to engage with your audience in real-time.
  4. Utilize social media platforms and create compelling advertising to reach your target market.
  5. Leverage data and analytics to make informed decisions and optimize your marketing efforts.

7. Frequently Asked Questions

Q: What is digital selling?

A: Digital selling is the process of promoting and selling products or services through online channels, including social media, email marketing, and content marketing.

Q: How can live streaming benefit my business?

A: Live streaming allows you to engage with your audience in real-time, humanizing your brand and fostering a deeper connection with potential customers.

Q: What are the advantages of using ChatGPT for my marketing efforts?

A: ChatGPT can help you generate creative and engaging content, optimize your copywriting, and improve the overall effectiveness of your marketing campaigns.

Q: How can I improve my company's SEO and SEM?

A: By creating high-quality content, optimizing your website for relevant keywords, and leveraging tools like Google Analytics and Google Tag Manager, you can improve your company's search engine visibility and drive more organic traffic.

Q: How can Social 444 help with my advertising efforts?

A: Social 444 is a platform that can help you create eye-catching adverts to promote your products or services across various social media channels, increasing brand awareness and driving more sales.

8. Conclusion

The podcast provides valuable insights into how businesses can adapt and thrive in the digital era. By embracing digital selling, rethinking b2b revenue marketing strategies, and leveraging tools like live streaming, social media, and advertising, companies can reach their total addressable market and achieve greater success. Watch the video now and don't miss the opportunity to learn from their expertise - To learn more about Nigel & Liz and salesXchange visit their About Us page!

Go to our Digital Selling pages to see how you can change the way you work and scale up your business.

30 April 2024

How to Master B2B Growth using Digital Selling Techniques

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The author and founder of salesXchange, Nigel Maine is a B2B marketing and sales expert with a proven track record in scaling up growth for Technology, SaaS, and Professional Services organisations. With 30 years hands-on experience and unique approach, Nigel has developed an effective strategy that dramatically increases exposure and profitability for B2B organizations.

Nigel has founded multiple start-ups, is a published author, public speaker and hosts both a podcast and business live streaming show, broadcast on LinkedIn Live, YouTube & Facebook. He also has extensive knowledge of MarTech software, creative hardware and software, and A.I. prompting tools.  Contact: 0800 970 9751 or email This email address is being protected from spambots. You need JavaScript enabled to view it.