B2B Exposure Social Media Strategy
00:00:00:02 Welcome again to salesXchange where we talk.... Marketing for CEOs who want to maximize their income without sacrificing profits. Social Media fills most people with a bit of disdain as it really can be like throwing enough of it against the wall of some of it will stick - there you go. So I mean I'm not going to tell you what it is or what you have to do to
00:00:41:03 post anything on social media. You know, you're beyond that. But what I am going to talk about briefly is how to best exploit it, in conjunction with the other strategies that we recommend. The number one recommendation, from us to you, is to at take a look at what
00:01:01:02 you're doing, evaluate how successful it is and then once you've decided, ditch the old and start again. Seriously. What I'm recommending is to hold back on all of your social media content, because I want you to publish it differently. And bear with me. Here's how. So we've got a strategy called Social 444 which means publishing four content items, four times a day, over four weeks and then repeat it, if
00:01:36:08 you think about it It could be really difficult for you to commit to publishing three times a day every day. So what you do, is you prepare everything in advance. You record all your videos, you write your blogs, you record your podcasts and adverts that go to landing pages, basically anything that's going to properly position you and your business in the eyes of your prospective
00:01:58:05 customers. By publishing three times a day with rich content,
00:02:03:12 You know something that's been thought up and so on. It's not just a a share or a like. It will gradually elevate your business to the point of owning your space on social media. Yep, of course it's going to take a little while to set it up. But when you evaluate this with everything else you're doing you can properly analyze your branding, your content planning, your tone of voice because everything's going to be in front of you and you can edit
00:02:33:01 everything before you press send This is really really key. And the plan is to use automation platforms. On the subject pressing send. If you take a look at and evaluate platforms like Buffer, Edgar, socials no Sprout Social, SmarterQueue and Social Pilot and there's there are some others but in simple terms, you insert all your links to where you you've
00:03:05:15 saved all this information of your content and click Start and sit back. And then this simple next common question is When is the best time to post? There's loads of statistics about this. Pinterest is the best place. They do some nice diagrams but kind of in a nutshell Linkedin they say... Tuesday, Wednesday, Thursday seven 'till eight thirty and five to six in the evening. Facebook between six and eight in the morning and two and five
00:03:38:09 in the afternoon. You know Thursday Friday Saturday Sunday is the best time to post. Twitter Wednesday one 'till three and Instagram. Monday, Monday between 3:00 and 4:00 anyway.
00:03:53:20 But. But that aside who's your market? What do they read? What's their age? What's their profession? Is your Facebook audience the same as your LinkedIn audience and if it's not, change change the content, do different content you haven't got much choice but change it. How many genuine followers have you got for your business? And if it's too few get a database, buy a database clean it up and connect with those people. Connect with them online, whether it's on Facebook or LinkedIn and
00:04:28:17 when you follow them, they should follow back. It kind of the polite thing and then I'll start seeing your posts. But the the thing is, is to make sure you engage with your viewers, respond to them if they comment or like something and you got to just keep on top of it because it will reap some serious benefits. I mean look at Instagram for business as in B2B business.
00:04:52:07 I'll just talk about this for us for a second. You can create, curate images you could bring images together and create kind of collections. And I'm not talking about collections of pets, cats and dogs but think about your colour, the colour ways that you use for business and looking to blend it. If you did cabling for example you'd have structured cabling and optical cabling and having equipment cabinets with some amazing cabling work and looking all structured and looking great, but it doesn't matter what you do
00:05:25:06 there will be images that can be associated with your business.
00:05:28:23 And this is where you can choose to stylized them. You know you can colour them and make them feel like they're branded by you even sticking your logo on them. It does matter where they come from but it's about engaging people. The key thing here is to look at the way that we did business in the past. We have to change, but in terms of business it could be about reassigning people within your organization to exploit these various areas. So you kind of you reduce the number of people you've got in sales,
00:06:02:01 but increase the people you've got doing this, only for the time being, whilst you build up those appointments through these new strategies. I think at the the bottom line nobody wants to waste any time on social media if there's not enough people following you. And if you've got a great strategy to increase that number, happy days, anyway that's all for now I'll catch you in the next one. See you then, bye for now.
Executive Summary
This 'Future of B2B Growth: Auto Social Media & Digital Selling' article and video explores a more effective and profitable way for businesses to grow and reach their total addressable market. By restructuring content, using email and social media advertising banners to invite prospects to a weekly live stream show, telesales and cold calling can be replaced. The approach incorporates various digital marketing and selling strategies, leveraging technology and communication channels to create a comprehensive and engaging experience for prospects.
Table of Contents
- Introduction
- The Power of Live Streaming
- Social 444 Strategy
- Content Creation and Curation
- Utilising Digital Selling Platforms
- SEO and SEM
- Analytics and Measurement
- Key Takeaways
- FAQs
- Conclusion
1. Introduction
Are you tired of traditional telesales and cold calling methods that no longer yield the desired results? It's time to switch to a digital selling approach! As a seasoned business professional and digital marketing expert, Nigel Maine has discovered a more effective way to grow your business and reach your total addressable market. The approach combines restructuring content, email marketing, and social media advertising banners to attract prospects to weekly live stream shows. This method replaces telesales and cold calling while generating new business opportunities.
2. The Power of Live Streaming
Live streaming offers an engaging and interactive way to connect with prospects. By hosting weekly live stream shows, you can showcase your expertise and provide valuable content that resonates with your target audience. Live streaming enables you to answer questions in real-time, creating a genuine connection with viewers and fostering trust.
3. Social 444 Strategy
The Social 444 strategy involves creating 120 adverts, including graphics, memes, video clips, and motion graphics. These adverts link to and promote all your content, such as articles, downloads, infographics, live streams, and content stacks. The adverts are posted automatically to social media four times a day, over four weeks, repeating the process every month for 12-18-24 months or until you want to change an advert or add new content. This approach helps maintain a consistent presence on social networks while reducing error and required human resources.
4. Content Creation and Curation
Creating engaging content is essential to the success of your digital selling strategy. Invest in copywriting and utilise platforms like Mid Journey, Adobe Firefly, and Microsoft Designer for images and visuals. Additionally, consider incorporating podcasts and photography to diversify your content offerings.
5. Utilising Digital Selling Platforms
To pivot to digital selling, leverage various platforms and tools that make your marketing efforts more efficient. For low-cost access to live streaming technology and equipment, consider using Blackmagic Design. Also, explore AI-powered chat bots like ChatGPT to provide instant support and assistance to your prospects and customers.
6. SEO and SEM
Optimising your content for search engines is crucial for driving organic traffic to your website. Invest in SEO & SEM to ensure your content ranks higher in search results, making it more accessible to your target audience. This will increase your online visibility and drive more prospects to your live streams and other content.
7. Analytics and Measurement
Measuring the success of your digital selling efforts is essential for continuous improvement. Use tools like Google Analytics and Google Tag Manager to track your performance and make data-driven decisions to refine your strategies.
8. Key Takeaways
- Embrace live streaming as an engaging and interactive way to connect with prospects.
- Implement the Social 444 strategy for consistent and automated social media presence.
- Diversify your content offerings by incorporating various formats and platforms.
- Optimise your content for search engines to increase visibility and drive organic traffic.
- Measure your digital selling efforts using analytics tools and make data-driven decisions.
9. FAQs
Q: How does the Social 444 strategy work?
A: The Social 444 strategy involves creating 120 adverts that promote your content. These adverts are automatically posted to social media four times a day, over four weeks, repeating the process every month for 12-18-24 months or until you want to change an advert or add new content.
Q: What are the benefits of live streaming for businesses?
A: Live streaming allows businesses to showcase their expertise, provide valuable content, and engage with prospects in real-time. It fosters genuine connections with viewers and builds trust.
Q: How can I optimise my content for search engines?
A: Invest in SEO and SEM techniques to improve your content's visibility in search engine results. This will increase your online presence and drive more prospects to your website.
10. Conclusion
Embracing digital selling strategies like live streaming, Social 444, and diverse content creation can revolutionise the way you grow your business and reach your total addressable market. By following the methods outlined in this article, you can effectively generate new business opportunities while replacing outdated telesales and cold calling techniques. Be sure to watch Nigel Maine's video for more insights and tips on exploiting social media for business growth.
Go to our Digital Selling pages to see how you can change the way you work and scale up your business.
Author
The author and founder of salesXchange, Nigel Maine is a B2B marketing and sales expert with a proven track record in scaling up growth for Technology, SaaS, and Professional Services organisations. With 30 years hands-on experience and unique approach, Nigel has developed an effective strategy that dramatically increases exposure and profitability for B2B organizations.
Nigel has founded multiple start-ups, is a published author, public speaker and hosts both a podcast and business live streaming show, broadcast on LinkedIn Live, YouTube & Facebook. He also has extensive knowledge of MarTech software, creative hardware and software, and A.I. prompting tools. Contact: 0800 970 9751 or email
