Skip to main content

B2B Exposure: Auto Posting Social Media & Digital Selling

09 May 2024
B2B Exposure: Auto Posting Social Media & Digital Selling
Watch Video

Executive Summary

This 'Future of B2B Growth: Auto Social Media & Digital Selling' article and video explores a more effective and profitable way for businesses to grow and reach their total addressable market. By restructuring content, using email and social media advertising banners to invite prospects to a weekly live stream show, telesales and cold calling can be replaced. The approach incorporates various digital marketing and selling strategies, leveraging technology and communication channels to create a comprehensive and engaging experience for prospects.

Table of Contents

  1. Introduction
  2. The Power of Live Streaming
  3. Social 444 Strategy
  4. Content Creation and Curation
  5. Utilising Digital Selling Platforms
  6. SEO and SEM
  7. Analytics and Measurement
  8. Key Takeaways
  9. FAQs
  10. Conclusion

1. Introduction

Are you tired of traditional telesales and cold calling methods that no longer yield the desired results? It's time to switch to a digital selling approach! As a seasoned business professional and digital marketing expert, Nigel Maine has discovered a more effective way to grow your business and reach your total addressable market. The approach combines restructuring content, email marketing, and social media advertising banners to attract prospects to weekly live stream shows. This method replaces telesales and cold calling while generating new business opportunities.

2. The Power of Live Streaming

Live streaming offers an engaging and interactive way to connect with prospects. By hosting weekly live stream shows, you can showcase your expertise and provide valuable content that resonates with your target audience. Live streaming enables you to answer questions in real-time, creating a genuine connection with viewers and fostering trust.

3. Social 444 Strategy

The Social 444 strategy involves creating 120 adverts, including graphics, memes, video clips, and motion graphics. These adverts link to and promote all your content, such as articles, downloads, infographics, live streams, and content stacks. The adverts are posted automatically to social media four times a day, over four weeks, repeating the process every month for 12-18-24 months or until you want to change an advert or add new content. This approach helps maintain a consistent presence on social networks while reducing error and required human resources.

4. Content Creation and Curation

Creating engaging content is essential to the success of your digital selling strategy. Invest in copywriting and utilise platforms like Mid Journey, Adobe Firefly, and Microsoft Designer for images and visuals. Additionally, consider incorporating podcasts and photography to diversify your content offerings.

5. Utilising Digital Selling Platforms

To pivot to digital selling, leverage various platforms and tools that make your marketing efforts more efficient. For low-cost access to live streaming technology and equipment, consider using Blackmagic Design. Also, explore AI-powered chat bots like ChatGPT to provide instant support and assistance to your prospects and customers.

6. SEO and SEM

Optimising your content for search engines is crucial for driving organic traffic to your website. Invest in SEO & SEM to ensure your content ranks higher in search results, making it more accessible to your target audience. This will increase your online visibility and drive more prospects to your live streams and other content.

7. Analytics and Measurement

Measuring the success of your digital selling efforts is essential for continuous improvement. Use tools like Google Analytics and Google Tag Manager to track your performance and make data-driven decisions to refine your strategies.

8. Key Takeaways

  1. Embrace live streaming as an engaging and interactive way to connect with prospects.
  2. Implement the Social 444 strategy for consistent and automated social media presence.
  3. Diversify your content offerings by incorporating various formats and platforms.
  4. Optimise your content for search engines to increase visibility and drive organic traffic.
  5. Measure your digital selling efforts using analytics tools and make data-driven decisions.

9. FAQs

Q: How does the Social 444 strategy work?

A: The Social 444 strategy involves creating 120 adverts that promote your content. These adverts are automatically posted to social media four times a day, over four weeks, repeating the process every month for 12-18-24 months or until you want to change an advert or add new content.

Q: What are the benefits of live streaming for businesses?

A: Live streaming allows businesses to showcase their expertise, provide valuable content, and engage with prospects in real-time. It fosters genuine connections with viewers and builds trust.

Q: How can I optimise my content for search engines?

A: Invest in SEO and SEM techniques to improve your content's visibility in search engine results. This will increase your online presence and drive more prospects to your website.

10. Conclusion

Embracing digital selling strategies like live streaming, Social 444, and diverse content creation can revolutionise the way you grow your business and reach your total addressable market. By following the methods outlined in this article, you can effectively generate new business opportunities while replacing outdated telesales and cold calling techniques. Be sure to watch Nigel Maine's video for more insights and tips on exploiting social media for business growth.