Summary:
In this short video, I briefly touch on my experience as a business owner and as an anti-marketing consultant, discussing the challenges businesses face in the marketing landscape and how they can generate more income. My view is that traditional sales and marketing strategies are no longer effective, as decision-makers no longer want to engage with salespeople.
The key to success is adjusting business ratios upwards, focusing on exposure and managing overheads. I believe engaging with the 60% of prospects that businesses don't know about, can be achieved through exposure and content creation. Targeting the right segments and personas with the right content at the right time.
With some significant expertise in selling technology face-to-face and attracting revenue through online channels, My marketing consultancy, salesXchange, offers customised end-to-end strategies for businesses, particularly in B2B SaaS and Technology sectors, providing a methodical and detail-oriented approach to help those types of businesses succeed.
Key takeaways:
- Traditional sales and marketing strategies are no longer effective.
- Exposure and content creation are crucial for engaging with unknown prospects.
- Targeting the right segments and personas with the right content is essential.
- salesXchange offers customized end-to-end strategies for businesses.
Conclusion:
salesXchange helps businesses succeed by focusing on exposure, content creation, and targeting the right audiences. With a wealth of experience and a track record of success, they offer the expertise needed to take businesses to the next level. Reach out to salesXchange to start a conversation and discover how they can help your business grow.
Take a look at the full explanation under the menu heading The System. If by the end of that page, you're convinced, then let's have a chat about where your business is today and what the possibilities could be for the future.
