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13 May 2023

How to Master B2B Growth using Digital Selling Techniques

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Executive Summary:

Discover how a B2B collaboration marketing syndicate can revolutionise your business growth by leveraging innovative digital marketing and sales strategies. Say goodbye to traditional telesales and cold calling methods and embrace the power of collab working, live streaming, digital selling, and content restructuring.

Table of Contents:

  1. Introduction to Collaboration Marketing
  2. The Digital Selling Revolution
  3. Collaboration, Syndicates & Digital Selling 
  4. Embracing Live Streaming
  5. Harnessing the Power of Social Media and Email Advertising
  6. Compelling Copywriting and Visuals
  7. Pivoting to Digital Selling
  8. Five Actionable Key Takeaways
  9. Frequently Asked Questions
  10. sX Syndicate Costs
  11. Conclusion & Call to Action

1. Introduction to Collaboration Marketing

Collaboration marketing is the future of business growth. It involves partnering with other companies to share resources, expertise, and customer bases, ultimately increasing the visibility and profitability of all parties involved. By working together, businesses can overcome the challenges of traditional marketing methods and achieve a higher return on investment.

sX Syndicates brochure image

Download the sX Syndicates Brochure here.

2. The Digital Selling Revolution

The shift to digital selling has transformed the way businesses reach and engage with their target audience. By utilising digital platforms, companies can interact with potential customers more effectively, replacing outdated telesales and cold calling techniques. To stay ahead of the competition, businesses must adapt to this new landscape by restructuring their content and leveraging innovative tools, such as live streaming, social media, and email advertising.

3. Collaboration Marketing Syndicates & Digital Selling 

Collaborating with other businesses on live streams, podcasts, and video content offers numerous benefits, including cost-sharing and the opportunity to present diverse personalities to your B2B audience. In light of current events, business continuity and new business generation might seem challenging, but salesXchange Syndicates has developed a collective strategy that addresses every aspect of your business continuity and development.

salesXchange Syndicates, designed from a business owner's perspective, emphasises efficiency, cost-effectiveness, profitability, and sheer panache when it comes to generating new business. The saying "work smarter, not harder" rings true, and at salesXchange, we create fully managed marketing syndicates that embrace the 'New Economy'. We match-make five businesses that sell to the same audience but don't sell the same products or services, effectively increasing your exposure to new prospects overnight.

Here's how it works:

  1. We build a syndicate website and launch it.
  2. We upload all customer contacts to our marketing automation platform and manage it.
  3. We plan monthly content, write it, advertise it and distribute it on social media & via newsletters.
  4. We organize a meet-and-greet with everyone's prospects and promote it.
  5. We orchestrate an annual exhibition event and film it.

Depending on everyones locations, we arrange for the meet-and-greet and exhibition events to be both face-to-face or virtual and online, handling every detail.

Additionally, we appoint a business director to manage your group and meet (virtually, if necessary) with your new business teams. This ensures there are no obstacles that might prevent a healthy flow of introductions to each other's customers.

By joining forces and collaborating on engaging live stream, podcast, and video content, you and your fellow syndicate members can efficiently maximize your marketing efforts, reach new prospects, and achieve greater business success together.

4. Embracing Live Streaming

Live streaming is a powerful way to reach your audience in real-time. By hosting a weekly live stream show, businesses can engage directly with prospects, answering questions, and providing valuable information about their products or services. Not only does this approach build trust and credibility, but it also allows companies to showcase their expertise in a more personal and interactive manner.

5. Harnessing the Power of Social Media and Email Advertising

Social 444 and email advertising are essential tools for businesses looking to expand their reach. By creating eye-catching banners and targeted campaigns, companies can drive traffic to their live stream events and generate valuable leads.

6. Compelling Copywriting and Visuals

Creating engaging content is vital to attracting and retaining customers. Businesses must invest in professional copywriting and high-quality images to captivate their audience. Platforms such as Mid Journey, Adobe Firefly, and Microsoft Designer are excellent resources for creating striking visuals.

7. Pivoting to Digital Selling

To make the most of these digital strategies, businesses need to pivot to digital selling. This involves integrating digital tools and channels into their sales and marketing efforts, including podcasts, photography, and SEO & SEM. By doing so, companies can maximise their reach and tap into new markets.

8. Five Actionable Key Takeaways:

  1. Partner with complementary businesses to pool resources and expand your customer base.
  2. Embrace digital selling techniques, replacing telesales and cold calling.
  3. Host a weekly live stream show to engage with prospects and showcase your expertise.
  4. Utilise social media and email advertising to promote your live stream events.
  5. Invest in professional copywriting and high-quality visuals to captivate your audience.

9. Frequently Asked Questions:

Q: How does collaboration marketing differ from traditional marketing?

A: Collaboration marketing involves working with other businesses to pool resources, expertise, and customer bases, ultimately increasing visibility and profitability for all parties involved. Traditional marketing typically focuses on individual company efforts to reach customers.

Q: How can I find suitable partners for collaboration marketing?

A: Networking events, industry conferences, and online forums are excellent places to identify potential collaboration partners. Look for businesses with complementary products or services and a similar target audience.

Q: How do I make my live stream show engaging and interactive?

A: Encourage viewer participation by asking questions, responding to comments, and providing valuable information related to your products or services. Utilise visuals, storytelling, and real-life examples to keep your audience engaged.

Q: How often should I update my digital marketing content?

A: Regularly updating your content ensures that it remains relevant, fresh, and engaging. Monitor your analytics and audience feedback to determine the optimal frequency for content updates.

Q: How do I measure the success of my collaboration marketing efforts?

A: Track key performance indicators (KPIs) such as website traffic, social media engagement, live stream viewership, and lead generation. Use tools like Google Analytics and Google Tag Manager to monitor your progress.

10. sX Syndicate Costs

To provide an illustrationof the costs relating to colaboration marketing and new business generation, download the Cost Comparison here.

sX Compare Costs

11. Conclusion and Call to Action

Collaboration marketing is a game-changer for businesses seeking to grow and reach their total addressable market. By combining forces with other companies, leveraging digital selling techniques, and embracing innovative tools such as live streaming and targeted advertising, businesses can revolutionise their marketing efforts and achieve greater success.

Now is the time to take action and transform your marketing strategy. Contact salesXchange for assistance in implementing these powerful collaboration marketing initiatives and watch your business thrive.

Additional reading:

Go to our Digital Selling pages to see how you can change the way you work and scale up your business.

Learn about digital selling


The author and founder of salesXchange, Nigel Maine is a B2B marketing and sales expert with a proven track record in scaling up growth for Technology, SaaS, and Professional Services organisations. With 30 years hands-on experience and unique approach, Nigel has developed an effective strategy that dramatically increases exposure and profitability for B2B organizations.

Nigel has founded multiple start-ups, is a published author, public speaker and hosts both a podcast and business live streaming show, broadcast on LinkedIn Live, YouTube & Facebook. He also has extensive knowledge of MarTech software, creative hardware and software, and A.I. prompting tools.  Contact: 0800 970 9751 or email This email address is being protected from spambots. You need JavaScript enabled to view it.