You don't get a second chance at a first impression!
Headshots are necessary for About Us and biography pages. But it goes further than that. By nature, we all like to see who we're dealing with and for them to be in a recognisable environment.
The same applies to articles and any other written piece of content on your website. Opting for a cheesy stock photo doesn't do anything for your credibility, but taking and including a relevant, meaningful photograph speaks volumes.
As part of the long-form article structure, dispersing the text with relevant images or graphics is necessary to indicate to Google that you're attempting to keep the reader engaged.
An initial suggestion is to establish some consistency with all senior management photos. These should be used on LinkedIn profiles too.
We will help create a recommendation for images and photographs to be taken to complement your website, social media and PR.