Digital Content Workshop

Including: Video, Podcast, Live Stream & Story Structure & SEO

The ability to create content and demonstrate transparency to your prospects and customers is now more important than ever. 

Creating content is the precursor to reducing the number of people you need in your sales teams, but how do you get started?  We show your staff how to analyse and create personas that translates into accurately writing  articles/blogs, producing video and recording podcasts for your ideal target market.

Your objective is to demonstrate to your prospective customers, who you are and why you're in business.  In today's economy, people are not interested in cinematic epics by Hollywood directors when it comes to deciding on a new supplier.  They simply want to know 'what's in it for them' and why they should choose you? All they want is your honesty, and the simplest way to convey that is through B2B Video and podcasts, produced in a way that demonstrates authenticity.

Workshops in Person

We help define your new strategy face-to-face or over Zoom to get the ball rolling.

We arrive at your offices laden with all the equipment and lighting needed and help your staff get to grips with the kit and terminology.  We guide your team through the planning, set up, lighting, filming and recording.

Whilst it's an essential element of generating new business - it will also be a lot of fun and enormously beneficial to their internal professional development.

Module 1 - Review Existing Content

We both know how broad and how wide we have to stretch ourselves to communicate to an ever-changing audience and whilst the technologies they use are not going to change that much, we need to know what you have already and what additional content you will need to create, in order to execute the plan effectively.

It's not exhaustive, but we'll cover everything we need to and that will include the following:

  • Branding
  • Brochures
  • Content Development
  • Conversion Rate Optimisation
  • Copywriting
  • Customer Experience
  • Customer Journey Analysis
  • Email Marketing
  • Graphic Design
  • Marketing Automation Setup
  • Mobile Apps
  • Persona Analysis
  • Photography
  • Segmentation
  • SEM & SEO
  • Social Media Automation
  • Story Telling
  • Web Design
  • White Papers

Once we have a good grasp of your current marketing assets, we will make our recommendations accordingly.

Then we start planning the video and get you thinking about the content of the video, who is going to be the host, what the video should be about and where the best place would be to shoot the video and any other factors.

B2B Professional Services

We offer a variety of services:

  • Digital Marketing & Sales Consultancy
  • Digital Business Plan Audit
  • Digital Selling Workshops
  • Digital Transformation
  • Digital Speaking Engagements
  • Digital Content Production

Take a look...

Module 2 - Shoot a B2B Video

We guide your staff through set-up and 'connection' stage, making sure they follow a logical checklist, like plugging in the battery chargers and formatting the memory cards!  When we're done, they'll be ready for their first shoot, using multi-camera angles, lighting, sliders, gimbals, audio and tele-prompters.

When the day is finished, your staff will feel completely at ease with the video equipment and confident to start recording on their own (once you've bought the kit!).  We will also show them how to begin editing and import intros and sound clips to add professionalism to your videos. 

We complete the editing off-site, give it some finishing touches and send the finished result back to your team so you can upload it to your website.

Module 3 - Record a Podcast

After setting up the room and sound-proofing it where we can, we will help your team select some topics, choose the host, the guests, the music, the jingles and away they go. 

It will be great fun for your team and you will have a fully completed first podcast ready to upload to Apple, Spotify or any other Podcast site and be in great shape to keep the ball rolling.

How much does it cost?

If we were visiting your office, the package would cost £4,500 + VAT for up to four people, for businesses within London and Home Counties.  Any further and we would charge for travel and overnight accommodation.  It will probably take longer over video, but in terms of cost, let's talk.

Why should you do it?

  • Your business will immediately have a distinct unique selling point over your competition by embracing video and podcasts over your competition and you won't lose any new business opportunities from prospects who will resonate with your approach.
  • Your business will save an extraordinary amount of time by adopting a fast-track 'hands-on' strategy to learning about video and podcasts and implementing best practices for your staff.
  • You will save time and money knowing what equipment to buy, from which suppliers and how much you should pay.

Panasonic GH5

The Panasonic GH5 with 12-60mm f2.8 lens is one of the most highly featured and competitively priced camera rigs available. We use two of them for live streaming, video and photography.

ATEM Mini Switcher

The Blackmagic ATEM Mini camera and input switcher enables you to deliver the best multi source presentations and meetings ever. Live Streaming to record on your laptop and upload to YouTube or your website is the simplest way to create content.

Rode Procaster Mic & Arm

We use a variety of Rode microphones for podcasts, live streams and complete video production.

RodeCaster Pro Deck

The RodeCaster Pro Podcast Deck is the all-in-one platform needed to record and produce the best sounding podcasts with one-touch buttons for adverts, music intros and sound effects.

Elgato Stream Deck

The Elgato Stream Deck is an amazing product to help streamline your live shows on social media platforms with a single touch of a button.
Every organisation is different, so book a call when you're free and let's have a chat about your business to see how we can help...
Book an appointment with salesXchange Ltd using SetMore

0800 970 9751