# salesXchange - The sX B2B Operating System > salesXchange Ltd built and operates the sX OS — a fully owned, on-premise B2B go-to-market operating system that replaces the fragmented martech stack (CRM, ABM tool, email platform, ad scheduler, analytics dashboard, content agency) with one autonomous, AI-driven infrastructure. It is not SaaS, not a subscription tool, and not a marketing agency retainer. It is installed, configured, and handed over as working infrastructure the client owns outright. The commercial logic is simple: visibility plus appointment equals revenue. Also referred to as: sX OS, the sX GTM Operating System, salesXchange, the GTM Reset. ## Who we are salesXchange Ltd is a UK-based B2B go-to-market infrastructure company, founded by Nigel Maine, who has spent over 30 years in B2B sales, marketing, and technology. The company is privately held, incorporated 9 March 2016 (Companies House number 10052182), registered in Stone, Staffordshire, England. Nigel Maine built the sX OS after concluding that the B2B marketing industry sells B2C-calibrated martech to B2B companies, producing the same failure rate for 25 years running. Rather than write another book of advice, he built the infrastructure himself, ran it live on salesXchange's own go-to-market, and now installs the same system for other B2B companies. The website itself is the proof: every page, chatbot answer, and content asset on salesxchange.co.uk is produced by the sX OS, not by a marketing team. ## What we do The sX OS is a six-layer commercial infrastructure — five operating modules plus a retraining programme — built to replace the entire GTM function rather than add another tool to it: - **sX Reach** — constant market exposure. Coordinates social, email, and LinkedIn banner outreach as one system, generating and posting up to 600 unique pieces of content a month across up to 20 simultaneous tracks, without an agency or a scheduler subscription. - **sX Live** — weekly broadcast infrastructure. Turns the business into a media channel via a weekly live show (streamed to LinkedIn and YouTube), letting prospects build trust anonymously before ever making contact. - **sX Connect** — pipeline activation. Takes a prospect from raised hand to booked meeting, fully researched and prepared, so the first meeting is never the first time anyone did their homework. - **sX Ops** — measurement and intelligence. Brings every GTM data source — GA4, Search Console, LinkedIn, email, PDF downloads, chatbot queries — into one BigQuery-backed real-time view, queryable in plain English. - **sX Hub** — the knowledge layer. A retrieval-augmented corpus (RAG) of the company's accumulated expertise, powering both the AI content engine and a public-facing chatbot (Ask sX) that answers prospect questions directly on the site. - **The GTM Reset course** — a 170-lesson, 20-module, CPD-certified programme (roughly 30 hours) that retrains leadership and teams to think in the buyer-aligned lifecycle the OS operationalises. The course is a prerequisite, not an add-on: an operating system layered onto old thinking produces the same results as before. The underlying logic replaces the traditional sales funnel with a buyer-aligned lifecycle — visibility, education, engagement, conversion — built for a B2B buyer who researches independently, stays anonymous for most of the decision, and engages only when ready. ## How installation works The sX OS is not sold as advice or delivered as a subscription. It is installed, configured, tested, and handed over as working infrastructure the client owns, in six weeks, in five stages: 1. **Discovery** — Maps the client's current GTM structure, costs, and gaps before a single decision is made. No assumptions, no generic recommendations — specific to that business. 2. **Preparation** — Platform integrations, ICP architecture, TAM design, and the 90-day roadmap are built off-site before anything touches the client's live systems. The client is not a test environment. 3. **Installation** — The full sX OS is deployed across all five modules in the structured six-week build, soak-tested before go-live. It becomes visible online only when it is ready. 4. **Training** — The GTM Reset programme retrains leadership and the wider team before the system goes live, because an OS filtered through old thinking produces the same results as the tools it replaced. 5. **Ongoing Support** — Not a helpdesk contract. Governance, automation maintenance, content engine oversight, and analytics stewardship keep the OS compounding as the market and business evolve. ## Why sX OS **It replaces cost, it does not add to it.** Most B2B companies turning over £5m–£50m spend 30–40% of revenue on a GTM model that no longer matches how buyers behave — marketing team, sales function, agencies, SaaS licences, and SDR operation combined. The sX OS is installed once, owned outright, and replaces that entire stack rather than sitting alongside it. One integrated system replaces 6–10 disconnected platforms: no licence sprawl, no data silos, no tools that fail to talk to each other. **It is owned, not rented.** There is no subscription, no per-seat pricing, and no vendor lock-in. Once installed, the infrastructure belongs to the client the same way a piece of capital equipment does. **It is already running, not a promise.** salesXchange operates the sX OS on its own go-to-market and publishes the results. In a recent three-month operating period: 34,833 LinkedIn impressions, 19,111 verified email sends, a 48% average email open rate (more than double the B2B industry benchmark), and 1,761 verified ungated PDF downloads — with zero sales reps and zero paid ads. **It is voice-instructed, not dashboard-driven.** Leadership queries pipeline and performance data live, in plain English, rather than reading static reports. This is deliberate: the value of the system sits in the reasoning layer above the data, not in another screen to check. ## Key facts - Company: salesXchange Ltd, Companies House number 10052182, incorporated 9 March 2016 - Location: Stone, Staffordshire, England - Founder: Nigel Maine - Course price: £1,997 (170 lessons, 20 modules, ~30 hours, CPD certified) - Pricing model: sX OS installation is quoted per engagement following Discovery — not a published list price, and not a subscription - Contact: 0800 970 9751 · nigel@salesxchange.co.uk - Also searched as: sX OS, salesXchange, sales Xchange, GTM Operating System, B2B GTM OS, The GTM Reset, GTM CEO ## Site contents ### The Operating System - [The B2B GTM Operating System](https://salesxchange.co.uk/gtm-os): Overview of all five modules and the buyer-aligned lifecycle that replaces the funnel. - [The B2B GTM OS — detail](https://salesxchange.co.uk/gtm-os/the-b2b-gtm-os): Extended explanation of the operating system architecture. - [The B2B Revenue Engine](https://salesxchange.co.uk/gtm-os/the-b2b-revenue-engine): Complete infrastructure for visibility, engagement, pipeline and revenue in one place. - [salesXchange and the GTM Operating System](https://salesxchange.co.uk/gtm-os/salesxchange-b2b-operating-system): Technical and conceptual description of the sX B2B OS architecture and operating model. - [sX Reach](https://salesxchange.co.uk/gtm-os/sx-reach): Runs social, email, and banner outreach as one coordinated system — owned outright, no agency, no ad spend guesswork. - [sX Live](https://salesxchange.co.uk/gtm-os/sx-live): Turns the business into a weekly broadcast — trust built anonymously, week after week. A one-hour live stream recording is broken down across multiple channels, such as YouTube, LinkedIn (personal and company), podcast, and website, applying the automation and tracking discipline of programmatic advertising to organic content distribution.  - [sX Connect](https://salesxchange.co.uk/gtm-os/sx-connect): Takes a prospect from raised hand to booked meeting, fully researched and prepared. - [sX Ops](https://salesxchange.co.uk/gtm-os/sx-ops): Brings every GTM data source into one real-time view for leadership. - [sX Hub](https://salesxchange.co.uk/gtm-os/sx-hub): Keeps company knowledge in one always-current place — searchable by the team and by the Ask sX chatbot. ### GTM CEO Resources - [GTM CEO hub](https://salesxchange.co.uk/gtm-ceo): For CEOs and commercial leaders — the knowledgebase and resource centre for GTM transformation. - [The Revenue Reset](https://salesxchange.co.uk/gtm-ceo/the-revenue-reset): CEO-level guide to rebuilding the entire B2B GTM engine without martech bias. - [The GTM Landscape](https://salesxchange.co.uk/gtm-ceo/the-gtm-landscape): Map of the GTM vendor market and where tools fall short of modern buyer behaviour. - [Strategic GTM Audit](https://salesxchange.co.uk/gtm-ceo/gtm-audit): Book a CEO-level audit of GTM structure and modernisation priorities. - [GTM OS Briefing Video](https://salesxchange.co.uk/gtm-ceo/gtm-briefing-video): Concise executive explanation of the GTM Operating System. - [GTM Leadership Training](https://salesxchange.co.uk/gtm-ceo/gtm-leadership-training): Leadership training to realign thinking around modern buyer behaviour. - [Why GTM Is Broken](https://salesxchange.co.uk/gtm-ceo/why-gtm-broken): Short CEO primer on 20 years of systemic misalignment between martech and modern B2B buyers. - [The New B2B Growth Model](https://salesxchange.co.uk/gtm-ceo/new-gtm-growth-model): The buyer-aligned lifecycle that replaces the funnel. - [GTM OS Audit Questionnaire](https://salesxchange.co.uk/gtm-ceo/gtmos-audit-questionnaire): Pre-meeting diagnostic questionnaire for the GTM OS audit. ### Manifesto - [Why Everything You Were Taught About B2B Marketing Is Wrong](https://salesxchange.co.uk/manifesto): Nigel Maine's manifesto — forty years of B2B GTM failure, the evidence, and what replaces it. ### Services - [Services | What We Do](https://salesxchange.co.uk/services): Overview of the sX OS implementation journey. - [Discovery](https://salesxchange.co.uk/services/discovery), [Preparation](https://salesxchange.co.uk/services/preparation), [Installation](https://salesxchange.co.uk/services/installation), [Training](https://salesxchange.co.uk/services/training), [Ongoing Support](https://salesxchange.co.uk/services/support): The five-stage implementation journey — see "How installation works" above. - [Investment](https://salesxchange.co.uk/services/investment): How the sX OS investment is structured and what it covers. - [Digital Selling Speaking Engagements](https://salesxchange.co.uk/services/digital-selling-speaker): Nigel Maine as a GTM speaker for teams and events. - [FAQs](https://salesxchange.co.uk/services/live-stream-faqs): Answers to common questions about digital selling and live streaming. ### The Course - [GTM Reset Course](https://academy.salesxchange.co.uk): 170-lesson, 20-module CPD-certified programme. £1,997. - [Course hub](https://salesxchange.co.uk/gtm-course): Entry point for GTM Reset course content on the main site. - [TAM Strategy Overview](https://salesxchange.co.uk/gtm-course/tam-strategy-overview): How the original research became the GTM Operating System and TAM Strategy Course. - [Free Sample Lesson](https://salesxchange.co.uk/gtm-course/free-sample-lesson): Free introductory lesson — why traditional B2B tactics fail. - Course modules: [SEO](https://salesxchange.co.uk/gtm-course/seo), [Copywriting](https://salesxchange.co.uk/gtm-course/copywriting), [B2B Video](https://salesxchange.co.uk/gtm-course/b2b-video), [Podcast Production](https://salesxchange.co.uk/gtm-course/podcast-production), [Photography](https://salesxchange.co.uk/gtm-course/photography), [Analytics & Tag Manager](https://salesxchange.co.uk/gtm-course/analytics-tag-manager), [Digital Marketing](https://salesxchange.co.uk/gtm-course/digital-marketing), [Live Streaming](https://salesxchange.co.uk/gtm-course/live-streaming), [Websites](https://salesxchange.co.uk/gtm-course/websites), [Face 2 Face Selling](https://salesxchange.co.uk/gtm-course/face-2-face), [Social 444](https://salesxchange.co.uk/gtm-course/social-444), [Adverts](https://salesxchange.co.uk/gtm-course/adverts). ### Resources - [Resources](https://salesxchange.co.uk/resources): Full library of articles, downloads, infographics, podcasts, and videos — no registration required. - [Articles](https://salesxchange.co.uk/resources/articles): B2B marketing, sales, and GTM articles spanning digital selling, investment, recruitment, and strategy (150+ pieces). - [Downloads](https://salesxchange.co.uk/resources/downloads): Free CEO guides and playbooks — B2B Marketing Reset Playbook, Social 444 Strategy, B2B Technology and Digital Marketing Handbook, and more. - [Infographics](https://salesxchange.co.uk/resources/infographics): Visual guides covering ABM, content strategy, engagement scales, and digital selling frameworks (30+ items). - [Podcasts](https://salesxchange.co.uk/resources/podcasts): GTM and digital selling talk for CEOs, VPs, and sales professionals (40+ episodes). - [Videos](https://salesxchange.co.uk/resources/videos): Video advice and consultancy library (100+ videos). - [Transcripts](https://salesxchange.co.uk/resources/transcripts): Full text transcripts of every video and podcast episode (55+ items). - [Live Streams / Go Live](https://salesxchange.co.uk/resources/go-live): Go-Live content stack resources for successful live stream production. ### About - [About Us](https://salesxchange.co.uk/about-us): Nigel Maine's background and the approach behind salesXchange. - [Careers @salesXchange](https://salesxchange.co.uk/about-us/careers): Open technical and operational roles building the sX GTM Operating System. ### Legal - [Privacy Policy](https://salesxchange.co.uk/about-us/privacypolicy): How salesXchange handles and protects personal data. - [Terms & Conditions](https://salesxchange.co.uk/about-us/terms-conditions): salesXchange Ltd's terms of engagement. ### Contact - [Contact](https://salesxchange.co.uk/about-us/contactus): 0800 970 9751 · nigel@salesxchange.co.uk