---
title: sX Live — Weekly B2B Broadcast & Content Engine | salesXchange
description: sX Live turns your business into a weekly broadcast — trust built anonymously, week after week, with a post-show engine that never stops.
author: Nigel Maine
url: https://salesxchange.co.uk/gtm-os/sx-live
---

sX Live — Broadcast Authority

# Trust isn't bought. It's watched, week after week.

sX Live turns your business into a weekly broadcast, letting prospects get to know your team on their own terms, while staying anonymous until they're ready to talk.

[Start Your Discovery](https://salesxchange.co.uk/gtm-ceo/gtmos-audit-questionnaire "Start Your Self-Serve Discovery Questionnaire")

sX Reach — WebGL Hero Prototype v2

The Old Way vs sX Live

## Gated content asks for a name before it's earned one.

Whitepapers behind forms. Webinars that need an email address before slide one. The old model asks for commitment before it's proven anything.

#### Gated Content

- Requires a name and email before any value is delivered
- One-off, then stale
- No feedback loop with the audience
- Measured in downloads, not trust

#### sX Live

- Open, watched anonymously, every week
- Compounds — each show builds on the last
- Live Q&A gives real feedback
- Measured in watch time and returning viewers

How It Works

## Four parts. One weekly output.

### Studio

**Broadcast-quality, in-house.**
Office or remote studio installed and configured for you — multi-camera, lighting, podcast-quality audio, no agency needed.

One click, live everywhere

### Live Broadcast

**A standing appointment with your market.**
Weekly shows with a standard run of show, live Q&A, streamed to LinkedIn and YouTube at once.

Weekly cadence

### Post-Production

**One hour in, done for weeks.**
A post-show agent cuts clips, writes captions, generates thumbnails, and queues everything automatically.

100+ assets per episode

### Multi-Channel Distribution

**Everywhere your audience already is.**
Clips and full episodes distribute automatically across every channel your audience uses — YouTube, LinkedIn, podcast feeds, and beyond — each one tracked back to the moment that drove it.

4+ distribution channels

The Mechanism

## One show. Weeks of content. No extra work.

Live Broadcast Recorded

→

Post-Show Agent Processes

→

Clips, Captions, Thumbnails Generated

→

Queued to All Relevant Social Platforms

→

Distributed Across Multiple Social Channels

Every clip and replay carries its own UTM, so you can see exactly which moment of which show drove a click.

1

Show, weekly

100+

Assets per episode

4+

Distribution channels

100%

UTM-tracked replays

> “You don't chase attention. You earn it live.”

## Ask a question about sX Live.

Ask what a weekly show would take to run in your business — studio, cadence, or output. No form. No email required.

●
 Every viewer stays anonymous until they choose to raise their hand. There's no gated form standing between your content and your market.

### The show builds the trust. sX Connect turns it into a meeting.

See how sX Connect works →

## Start Your Discovery

See what a weekly broadcast would look like for your business, built on infrastructure you already have questions about.

Start Your Discovery