As part of your marketing strategy we recommend you create a selection of 120 adverts to be posted on social media, your live stream and podcast to promote your amazing educational content.
Our advertising strategy is to prepare a minimum 120 Adverts in advance. The reasons for 120 is once the adverts are ready, they’re uploaded to an online platform and are you publish 4 adverts 4 times a day over 4 weeks and repeat – that equals 120 and this is what we’ve called Social 444
Posting is done automatically using a platform like SmarterQueue to publish to multiple social media channels and pages, so this really is set-and-forget marketing, and it doesn’t need updating for 12-18 months!!!
Preparing them in advance also means:
Graphic designers and creative types are aware that video, motion graphics and static graphic templates are available for hundreds of websites around the world at a very low cost, contractors are also available from contract platforms such as Fiverr and People-by-the-hour, so there shouldn’t be a question about cost or how long it would take to create 120 adverts.
Writing good content takes time, so we thought this was enough to post our blog images up as the advert. It didn't work. Prospects need to know what's in it for them and what they will learn. So you advert needs to sell the content.
You must keep in mind that it’s the adverts, that sells the content, i.e., your primary, secondary and general pages, that promotes the product pages that shows customers why they need to buy from you.
And finally, you needs to stop using Marketing Automation and the forms that demand email addresses. So no forms, no gate-keeping and content and absolutely no cold calling. Take a look at Live Streaming for more on this.
I can’t tell you how many times I’ve heard companies tell me that people/browsers downloaded their content and then immediately unsubscribed. Then they’re perplexed when the prospects are abusive if they receive a COLD telephone call after they’ve downloaded something.
The other downside to marketing automation is two-fold, firstly, you end up hiding all your content form the search engines, so no amount of SEO or keywords will make it visible to Google. A form is a form, and not even Google can see through it. Take a look at our page SEO for Digital Selling for more on this.
And secondly, because you’ve hidden all your content, the only way to get any visibility is to pay Google, Linked or Facebook for a Pay-Per-Click campaign. Then you’re into an auction to bid to get certain rankings and also you have to ensure you have well written PPC text or visually appealing banner adverts to persuade a browser to visit your landing page, that also needs the same expertise to write and design the landing page, before they are convinced to give up their details.
It’s all too much effort. Social 444 and Adverts is much simpler and cheaper.
We have listed a selection of adverts we have created, but of course I can can say we're a marketing company with some creative flair. There is no telling what your creative people and creative minds can come up with. The important thing to remember is your adverts will be rotated for up to eighteen months.
I know you may have seen these adverts, but the point is, not only are they the post images, they can used over and over in social media posts.
Your live show will demonstrate to your prospects and customers exactly how much you value them by the effort you put into your content, starting with your introduction clip. It also makes a perfect advert for social media.
Creating video 'collages' is a simple way to present as much information and content about you and your company in the shortest time possible.
Adverts can be uploaded to your feed on LinkedIn or Facebook. If you want your advert to appear more frequently, you need to pay for your video to be presented to your preferred market or titled individual that the video is aimed at.
Costs are based upon the number of times people will actually see your advert (Cost Per Mille - CPM) rather than the number of actual 'clicks'.
Depending on your objective, some adverts simply need to be eye-catching with a simple call-to-action.
One of many possible stories you can tell about how business has been challenged or how individuals have risen in the face of adversity.
Whether you start a video with someone talking and cut to an intro sequence or start your video off with one. Either way it adds to the professionalism and feel of what you're doing.
Everything you do MUST have a Call-to-Action. In this case it is an 'outro' video. You can have adverts or mini-sales-pitches within the body of your video, podcast or live stream. But whatever you do, make sure you have one.
Short clips of your podcast are essential to get your 'word' out there. Anchor FM, owned by Spotify, are now promoting videod-podcasts, so they are promoting this to be a standard offering for the podcast community.
We use Buzzsprout as our podcasting host provider because they offer mp4 generated soundbites, which actually look quite good. It's important to have a variety of adverts for different types of content.
Go serious or go funny! I guess it depends on what point you're trying to get across. The important thing is to make sure it's relevant and resonates with your target audience.
Last but not least. Is it a matter of any advert will do as long as it's an advert. Well, I don't think so. Although this was an early advert of ours, I do feel we tried to say too much and not entice the viewer to look at a certain page. Also, one message at a time. Here, we've got three.
It's never plain sailing and we've had to experience the business-typical trial and error. But thst's ok, especially as it means we make progress in terms of developing Digital Selling for B2B Technology, SaaS and Services businesses.
Digital marketing is about providing the content your prospects are demanding before they'll speak to you. So speak to us first...
To learn about how we can help your business, take a look at What We Do - Professional Services