The salesXchange B2B Marketing Influencer Book List 2020
To understand what influences anyone, find out what books they read...
It’s important to get a feel for any business or person through understanding what influences them. In my case it has been based upon books, websites and of course YouTube.
Below is a list of 120+ books that have influenced me which I hope will encourage you to find your own path through the maze of applying digital marketing to business.
The categories are as follows:
- Analytics
- Branding
- Business Strategy
- Business Technology
- Christian Books
- Coaching
- Conversion Optimisation
- Copywriting
- Financial Planning
- For Dummies
- Google Ad Words
- Graphic Design
- Landing Pages
- Marketing
- Networking
- Personal Management
- Photography
- Presentations
- Sales Psychology
- Understanding Customers
- Video
- Web Design
Analytics
- Advanced Web Metrics by Brian Clifton
- Performance Marketing by Sebastian Tonkin
Branding
- Designing Brand Identity by Alina Wheeler
- On Brand by Wally Olins
- The Brand Bucket by Barnaby Wynter
Business Strategy
- Brilliant Agile Project Management by Cole & Scotcher
- Business Model Generation by Alexander Osterwalder
- Corporate Strategies by Richard Lynch
- Creating and Delivering Your Value Proposition by Cindy Barnes
- E-myth Mastery by Michael Gerber
- Go it alone – Geoff Burch
- Marketing Plans by Malcolm McDonald
- Mission – Michael Hayman & Nick Giles
- Switch by Chip and Dan Heath
- The Art of War by Sun Tzu
- The Consultants Tool Kit by Mel Silberman
- The E-myth Re-visited by Michael Gerber
- The Gold Mine Effect by Rasmus Ankersen
- The Highly Effective Marketing Plan by Richard Knight
- The Lean Startup by Eric Ries
Business Technology
- Connect – Peterson – Person – Nash
- Digital Body Language by Steve Woods
- Email Selling Techniques by Stephen Schiffman
- How to Make a Fortune on the Internet by Ajay Ahuja
- Revenue Engine by Steve Woods
- Think Outside the Inbox by David Cummings and Adam Blitzer
Christian Books
- The Bible by God & Others
- 360⁰ Leader by John Maxwell
- Anointed for Business by Ed Silvoso
- Building the Kingdom Through Business
- How to Run your Business by THE BOOK by Dave Anderson
- Good or God by John Bevere
- Relentless by John Bevere
- The Kingdom Driven Entrepreneur by Antonia Geer & Shae Bynes
Coaching
- The Business Coaching Handbook by Curly Martin
- The Icarus Deception by Seth Godin
- The Life Coaching Handbook by Curly Martin
- Illuminate by Nancy Duarte & Patti Sanchez
Conversion Optimisation
- Always be Testing by Brian and Jeffery Eisenberg
- Call to action by Brian and Jeffrey Eisenberg
- Conversion Optimisation by Khalid Saleh and Ayat Shukairy
- Convert by Ben Hunt
- Don't Make Me Think by Steve Krug
- Forms that work by Jarrett Gaffney
- Rocket Surgery Made Easy by Steve Krug
- Seductive Interaction Design – Stephen Anderson
- Simple and Usable by Giles Colborne
- Web design for ROI Lance loveday and Sandra Niehaus
Copywriting
- Blogging by Jonathan Yang
- Everybody Writes by Ann Handley
- How to Get Published by Susan Page
- How to Write Great Copy by Dominic Getting
- Line by Line by Claire Kehrwald Cook
- On Writing by Stephen King
- The Elements of Style by Williams Strunk Jnr & E.B. White
- Web Copy That Sells by Maria Veloso
- Write to Sell by Andy Maslen
Digital Transformation
- Business at the Speed of Thought – Bill Gates 1990
- Digital @ Scale – Meffert & Swaminathan
- Digital Sense – Wright - Snook
- Leading Digital – Westerman Bonnet – McAfee
- The End of Business as Usual – Brian Solis
- What’s the future of business – Brian Solis
- X The Experience when business meets design – Brian Solis
Financial Planning
- Rich Dad, Poor Dad by Robert Kiyosaki
- Success Stories by Robert Kiyosaki
- Who Took My Money by Robert Kiyosaki
For Dummies:
- Body Language
- Branding
- Consulting
- Digital Marketing
- Dreamweaver Eight
- Life Coaching
- Macromedia Flash
- Managing
- Marketing
- Network Marketing
- Photoshop CS4
- Presentations
- Prince2
- salesforce.com
Google Adwords
- The Ultimate Guide to Google Ad Words by Perry Marshall
- Winning Results with Google Ad Words by Andrew Goodman
Graphic Design
- Color Index by Jim Krause
- Design Basic Index by Jim Krause
- Letterhead Logo Design No.10 by Rockport
- Letterhead Logo Design No.8 by Rockport
- Letterhead Logo Design No.9 by Rockport
- Logo Lounge by Catharine Fishel & Bill Gardner
- The Best of Business Card Design by Rockport
- The Designers Desktop Manual by Jason Simmons
- The Essentials of Visual Communication by Bo Bergstrom
- The Graphic Design Exercise Book by Carolyn Knight
- The Layout Handbook by Ambrose/Harris
Landing Pages
- Honest Seduction by Scott Brinkler & Anna Telerico
- Landing Page Optimisation by Tim Ash
Marketing
- Hacking Marketing – Scott Brinker
- Hegarty on Advertising by John Hegarty
- Inbound Marketing by Brian Halligan and Dharmesh Shah
- Jab, Jab, Right Hook – Gary Vaynerchuk
- Launch by Jeff Walker
- Marketing for Coaches by Hannah McNamara
- Never Cold Call Again by Frank Rumbauskas
- Online Marketing by Richard day, Alan Charlesworth and Rita Esen
- Permission Marketing by Seth Godin
- Selling Sucks by Frank Rumbauskas
- This is Marketing – Seth Godin
- The New Rules of Marketing and PR by David Meerman Scott
- The Product Managers Survival Guide – Steven Haines
- Waiting for Your Cat to Bark by Brian and Jeffrey Eisenberg
Networking
- Business By Referral by Ivan Meisner
- Recommend by Andy Lopata
- Seven Second Marketing by Ivan Misner
- The World's Best Known Marketing Secret by Ivan Meisner
Personal Management/Development
- How to Win Friend & Influence People by Dale Carnegie
- It’s Not How Good You Are it’s How Good You Want to Be by Paul Arden
- Leadership and the One Minute Manager by Kenneth Blanchard
- The Four-Hour Work Week by Tim Ferris
- The One Minute Manager by Kenneth Blanchard
- Think & Grow Rich by Napoleon Hill
- Whatever You Think, Think the Opposite by Paul Arden
Photography
- Photographer’s Handbook – Tom Ang
- Digital Photography Masterclass – Tom Ang
- Lighting People – Rossella Vanon
- Mastering Long Exposure – Anthony Zacharias
Presentations
- And Death Came Third by Andy Lopata
- Innovation Secrets of Steve Jobs by Carmine Gallo
- Lend Me Your Ears by Professor Max Atkinson
- Life's a Pitch by Stephen Bailey and Roger Mavity
- Presentation Zen by Gar Reynolds
- Resonate by Nancy Duarte
- Slide:ology by Nancy Duarte
- Talk Like TED by Carmine Gallo
- The 45 second presentation that will change your life by Don Failla
- The Presentation Coach by Graham Davies
- The Presentation Secrets of Steve Jobs by Carmine Gallo
- The Storyteller’s Secrets by Carmine Gallo
Sales Psychology
- Influence by Robert Cialidini Ph.D
- Persuasion by James Ball
- The Definitive Book of Body Language by Allan & Barbara Pease
Understanding Customers
- Buyology by Martin Lindstrom
- Buzz by Emmanuel Rosen
- Selling To Win by Richard
- The New Rules of Sales & Service – David Meerman Scott
- Tribes by Seth Godin
- Youtility by Jay Baer
Video
- 101 Filmmaking Tips – PremiumbeatDigital
- The Visual Story – Bruce Block
- Cinematic Storytelling – Jennifer Van Sijll
Web Design
- The Web Designers Idea Book: Number One
- The Web Designers Idea Book: Number Two
- Web Design and Marketing Solutions for Business Websites by Kevin Pots
- Web Design: Navigation
- Web Design: Studios