Marketing collaboration is either something that costs you money or it makes you money. Your outlook will determine which one!
If you do a search on Google you will come across several search results that have collaboration and marketing in the main title, but upon closer examination there are two very different meanings.
Why a new approach to B2B marketing is needed that won't break the bank or upset the ICO
Overtime, everything changes, not least of all people’s attitudes. But if you do what you’ve always done you’ll get what you’ve always got. So, you either change or die!
Part 1/3 in our series to help businesses become more successful through collaboration rather than grafting for very little reward on their own
When Collaboration and Marketing come together it means two or more businesses share resources to reach a wider audience. There is so much more ground that can be covered with joint ventures and collaboration, there must be a reason why companies don't do it more often. Or perhaps there's very little stopping them...
Part 2/3 in our series to help businesses become more successful through creative tactics, collaboration, planning and networking
With many companies, after starting the business and when the honeymoon period is over, there comes a time when some serious effort needs to go into knowing how you're going to generate new business. Should you always go it alone, or is there a better way to generate new business?
Part 3/3 in our series to help businesses become more successful, after the honeymoon is over, without the stress of cold calling, mailshots and getting poor returns on your efforts
When the idea to start a business pops into someone's head, marketing and promotion are not the first things on their mind. It's the product or service that gets everyone excited and drives the new business forward. And then of course there are the profits.
We are all bombarded with approximately 3000 marketing impressions every day. It then takes approximately seven to ten marketing impressions or 'touches' before a potential customer feels comfortable with a company or product.
In business terms that means a phone call, email, letter, flyer, website visit etc. And here's the kicker! Only one-in-three impressions actually gets through due to firewalls, gate-keepers, wrong addresses and so on! That means your efforts must be multiplied threefold. You need to prepare approximate thirty marketing impressions to get your marketing ball rolling!