I’ve had it. I’m calling ‘time-out’ on marketing. It’s been failing for years and whether it’s Angel, Venture Capital or Private Equity, there’s always the assumption that the business requiring investment knows what it’s doing, yet why do so many fail?
The New Normal Needs to Address Great Marketing and not Worrying About Lockdowns
The route to success for every business is to create and define an amazing marketing plan that will run and run. The problem is, so many businesses follow the same old methodology of cold calling, hiding content behind a form to get an email address before cold-calling again or simply hoping for the best.
How your business can pivot and fly in spite of the lockdown
How to adapt your new business process with reduced customer contact and kickstart your sales process to increase profitability - If ever there was a time to pivot, it’s now. But pivot where? To do what?
We both know marketing is the activity that generates income and sustainability and every other activity is simply a revenue expense.
Is this the end of business marketing as we know it or is it the beginning of a new era? [9 minute read]
No matter your view on the current state of affairs and ideas on it blowing over, the fact remains, businesses globally have been sent a message that the established and basic approach to generating new business through cold-calling and face-to-face communications has been severely restricted.
Technology Driven B2B Marketing Does Not Work. You Know it, I Know it and so do all the MarTech Sales Companies
If like most businesses, you hope that in spite of COVID you can not simply survive this debacle, but actually do more business in 2021 than you did in 2020, then you may be looking to hire a new marketing director or CMO. Or perhaps things are getting tight and you feel you might need to engage a Talent Acquisition specialist to attract a Chief Revenue Officer or one of the newly crowned Chief Growth Officers.