Its 2020 and still Search Engine Optimisation (SEO) is one of the most underrated yet necessary activities a business to business organisation can undertake online.  The trouble is, not enough B2B organisations know how or why to exploit SEO as a tactic to attract new business.

[Alec Baldwin in the iconic film Glen Garry Glen Ross]

Are you spending more than you need on salespeople, when prospects and technology are doing over 60% of the work before a salesperson even gets involved?

Marketing can seem like a waste of time and money and only really valuable if you have deep pockets to spend of every possible marketing tactic.  But don't give up -  there's light at the end of the tunnel.  Especially when you consider that your new strategy can actually save you money, help to redeploy staff and ultimately make you more profitable.

Forget about the GDPR scaremongers trying to frighten you into buying more advertising like magazine display ads, banners and pay-per-click. The reality is you always need more business to keep afloat, but what is the best approach with GDPR in mind?

If you’re like me, when I’m paying someone to do something, I don’t expect to be told that I have to get involved myself to realise the benefit.  We both know, when running a company you don’t need some new supplier interrupting you for advice or direction; they’re supposed to know!

The trouble is, most businesses think to themselves, "No problem; we'll include information about the company, our mission statement and, for good measure, we'll include a load of information about our products and services we sell."  WRONG - DON'T DO IT !