Articles in Category: Sales

The Future of B2B Sales – 2020 and Beyond

Everyone can sense that B2B selling is changing. The common misconception though is that this change has been brought about by the events of 2020 alone. That maybe we’d have been fine to continue as we were if not for the impact of COVID-19 on the global

The Future of B2B Sales – 2020 and Beyond

But this wouldn’t be accurate.

B2B selling has been changing for a long time. The writing has been on the wall for a while to show that businesses need to evolve, and the future was already on its way. COVID-19 just brought that evolution forward a few years.

Is Your Business to Business (B2B) Networking Not Working?

"Help" I hear you cry, "networking is not working". But what's the alternative?

Is Your Business to Business (B2B) Networking Not Working?

The business world has changed and there's nothing we can do about it.  The trouble is, the professionals who we have relied upon for direction are still living in the world of the  1980s and 1990s, telling young business people that the way to generate new business is by continuing with the same out-dated activities they used.

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