Articles in Category: General

The salesXchange B2B Marketing Influencer Book List 2020

To understand what influences anyone, find out what books they read...

The salesXchange B2B Marketing Influencer Book List 2020

It’s important to get a feel for any business or person through understanding what influences them.  In my case it has been based upon books, websites and of course YouTube.

Below is a list of 120+ books that have influenced me which I hope will encourage you to find your own path through the maze of applying digital marketing to business.

Four Books, Seven Years and One Tireless Message for B2B Marketing

When I can see a common thread over a period of years, it gives me goose bumps

Four Books, Seven Years and One Tireless Message for B2B Marketing

Every book has something to offer and helps me to learn how people develop when planning to sell products or services.  I especially love to read about their problems, how they managed to get by and finally what the outcome was that compelled them to write a book about the subject.

Top 12 Digital Authors to have dinner with!

The authors below offer the best digital intelligence you could hope for…

Top 12 Digital Authors to have dinner with!

You can hire a consultant to do your marketing work for you but, even if you do, it's important to know what they're doing and understand why your website, or any other digital area isn't doing as well as you think it should.

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