Articles in Category: Marketing

Why you should use thoughtful images for blogs, articles and social content!

People buy people and if you use cheap old stock image the chances are your customers will think the same of you

Why you should use thoughtful images for blogs, articles and social content!

Whenever I see this man in a photo it makes me laugh – I call him ‘Internet Man’.  He’s everywhere.  But why?  People seem to think that he gives the impression of a ‘safe pair of hands’ and that he can encourage people to buy from them.  It’s a personal choice, but he’s just another stock image that demonstrates a lack of creativity and, more importantly, a lack of authenticity.

Stop sending prospects to your homepage and start exploiting landing pages

Create landing pages for every potential customer persona you can to attract prospects and show you mean business. It's not about one-size fits all

Stop sending prospects to your homepage and start exploiting landing pages

It's so easy to enter your home page website address on a digital signature or your profile for a forum, but if any browser can see your web address and can click through to your site, what does your home page say?  Who is it actually speaking to?

Why buying and selling are linked to our marketing future

Is it the Economy or the Internet that's turning us into bad buyers and sellers?

Why buying and selling are linked to our marketing future

Over the past few years I have taken an avid interest in the way businesses (and individuals) buy and sell products and services. Whilst my findings are not scientific, nor have I carried out any structured research, my observations have been supported by so many people, that there appears to be a pattern emerging.

How to write great B2B Marketing copy for your website and attract more visitors

It takes 500ms for someone to click away from your site, making this article essential reading for online content

How to write great B2B Marketing copy for your website and attract more visitors

If you can hold the attention of your visitors, they are more likely to return.  According to scientist Gitte Lindgaard of Carleton University, Ottawa, browsers only take 500 milliseconds to decide if they like a website or not and therefore less than a second to click away from your site.

Demonstrating Authentic B2B Branding and You

If you're clear about your "business branding" then it should be easier for you to present your business case to prospective customers

Demonstrating Authentic B2B Branding and You

Without a brand, you have to build a case, every time you get ready to make the sale, as to why you deserve the business.  That can be a thankless task.  Each time you go through the motions of a sale with a customer, you then get confronted with a series of questions that shows that they don't really trust you.

Preparing for your presentations and avoiding ‘death-by-PowerPoint!’

Everyone knows about "Death-by-PowerPoint," especially me, so I knew I had to put some effort into making this presentation something I was happy with.

Preparing for your presentations and avoiding ‘death-by-PowerPoint!’

A while ago I was asked to present to a group of people; some were just starting their journey in business and some had already begun. As well as giving them tips on all the tried and tested social media approaches, one of the tasks was to produce a PowerPoint presentation - not just for me to use to present, but also to produce something for them to take away afterwards and use as a template.

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