Here we are, all thinking about the future and wondering what our businesses will look like in six to eight weeks’ time
Even if this is the new normal, businesses need to get their ‘duck’s in a row’ to tackle the new economy and ensure they are fit and lean to move their businesses forward whenever this lockdown ends and with whatever restrictions the government decide to place on the nation.
If you're not getting the levels of business from your digital marketing then something or someone needs to change!
Its 2020 and still Search Engine Optimisation (SEO) is one of the most underrated yet necessary activities a business to business organisation can undertake online. The trouble is, not enough B2B organisations know how or why to exploit SEO as a tactic to attract new business.
The key is to get smart when it comes to marketing and recognise where things have changed.
Marketing can seem like a waste of time and money and only really valuable if you have deep pockets to spend of every possible marketing tactic. But don't give up - there's light at the end of the tunnel. Especially when you consider that your new strategy can actually save you money, help to redeploy staff and ultimately make you more profitable.
Every marketing company is writing about the Do's and Don'ts of GDPR, but we have a really big plan!
Forget about the GDPR scaremongers trying to frighten you into buying more advertising like magazine display ads, banners and pay-per-click. The reality is you always need more business to keep afloat, but what is the best approach with GDPR in mind?
I know how it is. You want to send out a newsletter. It’s a great way to keep in touch with customers. And then it dawns on you. "What am I going to write about?"
The trouble is, most businesses think to themselves, "No problem; we'll include information about the company, our mission statement and, for good measure, we'll include a load of information about our products and services we sell." WRONG - DON'T DO IT !
People buy people and if you use cheap old stock image the chances are your customers will think the same of you
Whenever I see this man in a photo it makes me laugh – I call him ‘Internet Man’. He’s everywhere. But why? People seem to think that he gives the impression of a ‘safe pair of hands’ and that he can encourage people to buy from them. It’s a personal choice, but he’s just another stock image that demonstrates a lack of creativity and, more importantly, a lack of authenticity.