Why a new approach to B2B marketing is needed that wont break the bank or upset the ICO
Overtime, everything changes, not least of all people’s attitudes. But if you do what you’ve always done you’ll get what you’ve always got. So, you either change or die!
May 2018 will come and go, but what will you be concentrating on; Strategy or Tactics?
If you’re like me, when I’m paying someone to do something, I don’t expect to be told that I have to get involved myself to realise the benefit. We both know when running a company, you don’t need some new supplier interrupting you for advice or direction, they’re supposed to know!
The marketing industry is awash with acronyms, but ZMOT – really!
Looking at these acronyms, it makes you wonder what’s going on in people’s minds. But it’s not until you pull them apart and realise what they mean and how they’re affecting your bottom line do you actually sit up and take notice.
Every marketing company is writing about the Do's and Don'ts of GDPR, but we have a really big plan!
Forget about the scaremongers trying to frighten you into buying more advertising in 2018 because of GDPR, like magazine display ads, banners and pay per click. The reality is you always need more business to keep afloat, but what is the best approach for this year with GDPR in mind?
The key is to get smart when it comes to marketing and recognise where things have changed.
Marketing can seem like a waste of time and money and only valid if you have deep pockets. But don't give up, there is light at the end of the tunnel. Especially when you consider that your new strategy can actually save money, help to redeploy staff and ultimately make you more profitable.
Marketing collaboration is either something that costs you money or makes you money. Your outlook will determine which one!
If you do a search on Google you will come across several search results that have collaboration and marketing in the main title, but upon closer examination there are two very different meanings.