The key is to get smart when it comes to marketing and recognise where things have changed.
Marketing can seem like a waste of time and money and only valid if you have deep pockets. But don't give up, there is light at the end of the tunnel. Especially when you consider that your new strategy can actually save money, help to redeploy staff and ultimately make you more profitable.
Something that either costs you money or makes you money!
If you do a search on Google you will come across a number of search results that have collaboration and marketing in the main title, but upon closer examination there are two very different meanings.
There is always the question of whether something is too much or not enough?
[Alec Baldwin in the iconic film Glen Garry Glen Ross]
There's an old quote of a person talking to wealthy man asking him “how much is enough” and the wealthy man answers “it's never enough”. What do you think?