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The salesXchange B2B Marketing Influencer Book List 2020

To understand what influences anyone, find out what books they read...

The salesXchange B2B Marketing Influencer Book List 2020

It’s important to get a feel for any business or person through understanding what influences them.  In my case it has been based upon books, websites and of course YouTube.

Below is a list of 120+ books that have influenced me which I hope will encourage you to find your own path through the maze of applying digital marketing to business.

An Investment Marketing Plan: For Business Development, Venture Capital or Private Equity

The New Normal Needs to Address Great Marketing and not Worrying About Lockdowns

An Investment Marketing Plan: For Business Development, Venture Capital or Private Equity

The route to success for every business is to create and define an amazing marketing plan that will run and run.  The problem is, so many businesses follow the same old methodology of cold calling, hiding content behind a form to get an email address before cold-calling again or simply hoping for the best.

How your business can Pivot & Fly in spite of lockdown

How your business can pivot and fly in spite of the lockdown

How your business can Pivot & Fly in spite of lockdown

How to adapt your new business process with reduced customer contact and kickstart your sales process to increase profitability - If ever there was a time to pivot, it’s now.  But pivot where? To do what?

We both know marketing is the activity that generates income and sustainability and every other activity is simply a revenue expense.   

The Lockdown To-Do List for B2B Marketing

Here we are, all thinking about the future and wondering what our businesses will look like in six to eight weeks’ time

The Lockdown To-Do List for B2B Marketing

Even if this is the new normal, businesses need to get their ‘duck’s in a row’ to tackle the new economy and ensure they are fit and lean to move their businesses forward whenever this lockdown ends and with whatever restrictions the government decide to place on the nation.

COVID-19: How you will be forced to rethink new business marketing?

Is this the end of business marketing as we know it or is it the beginning of a new era? [9 minute read]

COVID-19: How you will be forced to rethink new business marketing?

No matter your view on the current state of affairs and ideas on it blowing over, the fact remains, businesses globally have been sent a message that the established and basic approach to generating new business through cold-calling and face-to-face communications has been severely restricted.

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