It’s important to get a feel for any business or person through understanding what influences them.  In my case it has been based upon books, websites and of course YouTube.

Below is a list of 120+ books that have influenced me which I hope will encourage you to find your own path through the maze of applying digital marketing to business.

The route to success for every business is to create and define an amazing marketing plan that will run and run.  The problem is, so many businesses follow the same old methodology of cold calling, hiding content behind a form to get an email address before cold-calling again or simply hoping for the best.

How to adapt your new business process with reduced customer contact and kickstart your sales process to increase profitability - If ever there was a time to pivot, it’s now.  But pivot where? To do what?

We both know marketing is the activity that generates income and sustainability and every other activity is simply a revenue expense.   

Even if this is the new normal, businesses need to get their ‘duck’s in a row’ to tackle the new economy and ensure they are fit and lean to move their businesses forward whenever this lockdown ends and with whatever restrictions the government decide to place on the nation.

No matter your view on the current state of affairs and ideas on it blowing over, the fact remains, businesses globally have been sent a message that the established and basic approach to generating new business through cold-calling and face-to-face communications has been severely restricted.