Everyone can sense that B2B selling is changing. The common misconception though is that this change has been brought about by the events of 2020 alone. That maybe we’d have been fine to continue as we were if not for the impact of COVID-19 on the global
But this wouldn’t be accurate.
B2B selling has been changing for a long time. The writing has been on the wall for a while to show that businesses need to evolve, and the future was already on its way. COVID-19 just brought that evolution forward a few years.
To understand what influences anyone, find out what books they read...
It’s important to get a feel for any business or person through understanding what influences them. In my case it has been based upon books, websites and of course YouTube.
Below is a list of 120+ books that have influenced me which I hope will encourage you to find your own path through the maze of applying digital marketing to business.
I’ve had it. I’m calling ‘time-out’ on marketing. It’s been failing for years and whether it’s Angel, Venture Capital or Private Equity, there’s always the assumption that the business requiring investment knows what it’s doing, yet why do so many fail?
The New Normal Needs to Address Great Marketing and not Worrying About Lockdowns
The route to success for every business is to create and define an amazing marketing plan that will run and run. The problem is, so many businesses follow the same old methodology of cold calling, hiding content behind a form to get an email address before cold-calling again or simply hoping for the best.
How your business can pivot and fly in spite of the lockdown
How to adapt your new business process with reduced customer contact and kickstart your sales process to increase profitability - If ever there was a time to pivot, it’s now. But pivot where? To do what?
We both know marketing is the activity that generates income and sustainability and every other activity is simply a revenue expense.
Here we are, all thinking about the future and wondering what our businesses will look like in six to eight weeks’ time
Even if this is the new normal, businesses need to get their ‘duck’s in a row’ to tackle the new economy and ensure they are fit and lean to move their businesses forward whenever this lockdown ends and with whatever restrictions the government decide to place on the nation.