Creating content is the precursor to reducing the number of people you need in your sales teams, but how do you get started? We show your staff how to analyse and create personas that translates into accurately writing articles/blogs, producing video and recording podcasts for your ideal target market.
Your objective is to demonstrate to your prospective customers, who you are and why you're in business. In today's economy, people are not interested in cinematic epics by Hollywood directors when it comes to deciding on a new supplier. They simply want to know 'what's in it for them' and why they should choose you? All they want is your honesty, and the simplest way to convey that is through B2B Video and podcasts, produced in a way that demonstrates authenticity.
We both know how broad and how wide we have to stretch ourselves to communicate to an ever-changing audience and whilst the technologies they use are not going to change that much, we need to know what you have already and what additional content you will need to create, in order to execute the plan effectively.
It's not exhaustive, but we'll cover everything we need to and that will include the following:
Once we have a good grasp of your current marketing assets, we will make our recommendations accordingly.
Then we start planning the video and get you thinking about the content of the video, who is going to be the host, what the video should be about and where the best place would be to shoot the video and any other factors.
We guide your staff through set-up and 'connection' stage, making sure they follow a logical checklist, like plugging in the battery chargers and formatting the memory cards! When we're done, they'll be ready for their first shoot, using multi-camera angles, lighting, sliders, gimbals, audio and tele-prompters.
When the day is finished, your staff will feel completely at ease with the video equipment and confident to start recording on their own (once you've bought the kit!). We will also show them how to begin editing and import intros and sound clips to add professionalism to your videos.
We complete the editing off-site, give it some finishing touches and send the finished result back to your team so you can upload it to your website.
After setting up the room and sound-proofing it where we can, we will help your team select some topics, choose the host, the guests, the music, the jingles and away they go.
It will be great fun for your team and you will have a fully completed first podcast ready to upload to Apple, Spotify or any other Podcast site and be in great shape to keep the ball rolling.