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FAQ - What is an sX Syndicate and why should I care?

resources FAQs


What does a group look like?
We select companies that sell to the same audience but don't compete with each other.

For example, a Technology Group might consist of a Telecoms company, an IT Consultancy, IT Maintenance, Software Training and an Office Printer/Scanner company.
Can I choose my own members?
Yes you can and if you’re not able to find all the members, simply let us know and we will find them for you.
How do you match my company?
When you request to join a group, we ask that you complete a questionnaire. Based upon the responses, we choose those companies we feel are most likely to be successful together. Don't forget, you will meet the other members at a meeting we organise and only once you're happy with the group, will we go ahead.
Where are the monthly meetings held?
The monthly management meetings with your Business Development Manager can be held at a location that suits everyone; perhaps alternating between each other's offices or at a local hotel. It may make sense to hold one face-to-face meeting each quarter and the other two over Zoom, WebEx or Skype.
Can we choose which type of event we hold first?
Yes. Although we suggest you hold the social event first, to get to know each other's customers and then a few months later to hold the mini-exhibition. This also helps provide some of your suppliers with more data about the success of the group and make them more likely to contribute or pay towards the the event.
I already have a website!
That’s fine, we hope you do! Take a look at the salesXchange demo site, you’ll see that it is set up as a location for your articles as well as a facility to create back links to your existing site. This enhances your positioning within Google and other search engines. The syndicate site provides more exposure and is the focal point of the group.



What is the minimum size database?
There is no upper limit, however, as a guide we suggest starting at about 100 customer names, depending on what your group requires. If you're all happy with 200 names each, then its 200!
How long does it take to set up?
Allow at least eight weeks to get the website set up, the first articles written and for the 'teaser' website launch emails to be sent out.
Should I vet the other members of my group?
If another business is as committed as you are to promoting their business and investing in this marketing strategy, then we believe that is commitment enough to proceed with them. We also encourage you to meet each other before your group goes ahead to make sure you're all happy with each other.
How long does it take to get a group started?
We have a team of business coaches and consultants who are constantly talking to new businesses, but we suggest you allow approximately four weeks.
How much does it cost?

We charge a set up fee and a monthly subscription which works out about the same as you would pay an employed marketing executive. There is a minimum term of twelve months and the payment profile is 1+12 in the first year and renewable annually. We also require three months notice for cancellation.

If you're interested in joining a group or finding out more, please let us know via our Contact Page, Bok a Call or telephone us direct on 0800 970 9751 and we will register your interest.  Also, please don't forget to download the Cost Comparison document available in the Downloads Section.

When do I have to commit and pay?
We know first of all you want to find out who will be in your group, so the registration is free. Once there are five members in a group, we will let you know and introduce all the members to each other. Once everyone is happy, we will invite you to sign an order form and pay the setup fee. Once the website goes live, we will collect the first month's subscription payment.
What is the cost for the Receptionist?
It is included in the price! Answering office hours are between the hours of 9:00am to 5:00pm Monday to Friday. If a service is required out of these hours, please let us know.
How much should I pay as commission?
This is entirely up to you, but as a rule of thumb you could consider 10% of the gross profit. Again, this is entirely up to you and your group.



Who answers the 0800 number?
A professional business telephone answering call centre service.
Can salesXchange add more content to my section?
Yes we can. We can also provide a host of additional digital marketing services for both syndicates and to supplement your existing marketing activities.
What is the domain name going to be?
We will choose a suitable domain name for the syndicate website on a secure SSL (https) hosting platform.
What if I want to write some of my own articles?
That’s not a problem as our team of copywriters will check and help you in any way they can.
What about data protection?
The customer data is stored on a secure (HTTPS) server with the marketing automation platform provider and we will never lease, sell or hire these names to anyone, ever, as they are your customers not ours. We adhere to every principle of the Data Protection Act (DPA) 1998 and GDPR.

Our platform enables your customers to be forgotton and for them to manage their data.
I said I won’t pass their name to anyone else...
That is still the case. You/we are only sending your customers/prospects emails and newsletters that have four additional articles by other members of the syndicate. You are not giving another supplier your data for them to carry out any marketing. You are continuing to market to your customers on your database, but through salesXchange.

Imagine that your syndicate is a magazine and each of the five companies advertise in the magazine and you are sending out copies of that magazine to all your existing customers.

Each customer already knows you and and your company and will have been told beforehand that you have a new magazine being published.

salesXchange is no different!
Can I download your terms and conditions?
Yes you can, simply click on the link at the bottom of the page.
How long is the agreement for?
The initial term is for twelve months, after which the agreement will roll over into the second year. The agreement can be cancelled by notifying us in writing three months before the end of the initial term. This ensures continuity for the other members who wish to remain as we will need to prepare for another company to join the existing members.

I've got another question!

If you have a question that is not answered here, please let us know by filling in the email below and we'll get back to you as soon as possible.

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