How your business can pivot and fly in spite of the lockdown
How to adapt your new business process with reduced customer contact and kickstart your sales process to increase profitability - If ever there was a time to pivot, it’s now. But pivot where? To do what?
We both know marketing is the activity that generates income and sustainability and every other activity is simply a revenue expense.
Here we are, all thinking about the future and wondering what our businesses will look like in six to eight weeks’ time
Even if this is the new normal, businesses need to get their ‘duck’s in a row’ to tackle the new economy and ensure they are fit and lean to move their businesses forward whenever this lockdown ends and with whatever restrictions the government decide to place on the nation.
Is this the end of business marketing as we know it or is it the beginning of a new era? [9 minute read]
No matter your view on the current state of affairs and ideas on it blowing over, the fact remains, businesses globally have been sent a message that the established and basic approach to generating new business through cold-calling and face-to-face communications has been severely restricted.
If you're not getting the levels of business from your digital marketing then something or someone needs to change!
Its 2020 and still Search Engine Optimisation (SEO) is one of the most underrated yet necessary activities a business to business organisation can undertake online. The trouble is, not enough B2B organisations know how or why to exploit SEO as a tactic to attract new business.
A 30 Minute read to explain the failure of B2B Marketing, hiring new staff and the role of consultants
If like most businesses, you fully intend to do more business in 2020 than you did in 2019 or your last financial year, then you may be looking to hire a new marketing director or CMO. Or perhaps things are getting tight and you feel you might need to engage a Talent Acquisition specialist to attract a Chief Revenue Officer or one of the newly crowned Chief Growth Officers.
Is there a quick fix in marketing that means you can say "show me the money?"
After a recent study of marketing recruitment adverts I have come to the conclusion that many businesses still don't place as much value on marketing as they do sales.