Adverts for Digital Selling

A primary element of our digital strategy is to advertise content first.  This enables prospects to engage with you by self-educating first.  We recommend you do this by preparing a minimum 120 Adverts in advance. The reasons for 120 is once the adverts are ready, they’re uploaded to an online platform and are published, 4 adverts, 4 times a day over, 4 weeks and repeat – that equals 120 and this is what we’ve called Social 444.  However...after testing, we realised we needed to up the number of adverts to approximately ten adverts per day, in line with the analysis of social media user engagement.  Look at our digital strategy statistics infographic. 

Posting is done automatically using a platform like Recurpost to publish to multiple social media channels and pages, so this really is set-and-forget marketing, and it doesn’t need updating for 12-18 months!!! 

Preparing them in advance also means:

• It enables you to budget accurately
• You can easily manage the process internally or contract the work out and
• It enables you to analyse the tone-of-voice of your business before you click ‘go-live’

Graphic designers and creative types are aware that video, motion graphics and static graphic templates are available for hundreds of websites around the world at a very low cost, contractors are also available from contract platforms such as Fiverr and People-by-the-hour, so there shouldn’t be a question about cost or how long it would take to create 120 adverts. 

You must keep in mind that it’s the adverts that sells the content, i.e., your primary, secondary and general pages, that promotes the product pages and shows customers why they need to buy from you.

And finally, you need to stop using Marketing Automation and the forms that demand email addresses.  So no forms, no gate-keeping and absolutely no cold calling.  Take a look at Live Streaming for more on this. 

I can’t tell you how many times I’ve heard companies tell me that people/browsers downloaded their content and then immediately unsubscribed.  Then they’re perplexed when the prospects are abusive if they receive a COLD telephone call after they’ve downloaded something.

The other downside to marketing automation is two-fold, firstly, you end up hiding all your content form the search engines, so no amount of SEO or keywords will make it visible to Google.  A form is a form, and not even Google can see through it.  Take a look at our page SEO for Digital Selling for more on this.

Restricting your content behind paywalls forces reliance on paid advertising through platforms like Google, LinkedIn, or Facebook to gain visibility. This involves entering a bidding war for rankings and creating compelling PPC copy or eye-catching banners to drive traffic to your meticulously crafted landing pages. It's a complex, effort-intensive strategy. Conversely, leveraging Social 444 and targeted ads presents a more straightforward, cost-effective alternative.