Video #33

Direct Marketing Part 1
Technology & Segmentation

Description

An important part of getting your message out to new prospects is combining the right technology, logical resources and making sure you're targeting the right people.  If you don’t have enough names to communicate your message, buy a database, get it cleaned up, sort out the segmentation & personas so you’re writing for the right people and speaking to them in a way that matches their position.

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Video #33 Transcript

Direct Marketing Part 1
Technology & Segmentation

Insights & News

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