The salesXchange B2B Marketing Influencer Book List 2020 The salesXchange B2B Marketing Influencer Book List 2020

To understand what influences anyone, find out what books they read...

It’s important to get a feel for any business or person through understanding what influences them.  In my case it has been based upon books, websites and of course YouTube.

Below is a list of 120+ books that have influenced me which I hope will encourage you to find your own path through the maze of applying digital marketing to business.

38 Influence Book List

The categories are as follows:

  • Analytics
  • Branding
  • Business Strategy
  • Business Technology
  • Christian Books
  • Coaching
  • Conversion Optimisation
  • Copywriting
  • Financial Planning
  • For Dummies
  • Google Ad Words
  • Graphic Design
  • Landing Pages
  • Marketing
  • Networking
  • Personal Management
  • Photography
  • Presentations
  • Sales Psychology
  • Understanding Customers
  • Video
  • Web Design


  • Advanced Web Metrics by Brian Clifton
  • Performance Marketing by Sebastian Tonkin


  • Designing Brand Identity by Alina Wheeler
  • On Brand by Wally Olins
  • The Brand Bucket by Barnaby Wynter

Business Strategy

  • Brilliant Agile Project Management by Cole & Scotcher
  • Business Model Generation by Alexander Osterwalder
  • Corporate Strategies by Richard Lynch
  • Creating and Delivering Your Value Proposition by Cindy Barnes
  • E-myth Mastery by Michael Gerber
  • Go it alone – Geoff Burch
  • Marketing Plans by Malcolm McDonald
  • Mission – Michael Hayman & Nick Giles
  • Switch by Chip and Dan Heath
  • The Art of War by Sun Tzu
  • The Consultants Tool Kit by Mel Silberman
  • The E-myth Re-visited by Michael Gerber
  • The Gold Mine Effect by Rasmus Ankersen
  • The Highly Effective Marketing Plan by Richard Knight
  • The Lean Startup by Eric Ries

Business Technology

  • Connect – Peterson – Person – Nash
  • Digital Body Language by Steve Woods
  • Email Selling Techniques by Stephen Schiffman
  • How to Make a Fortune on the Internet by Ajay Ahuja
  • Revenue Engine by Steve Woods
  • Think Outside the Inbox by David Cummings and Adam Blitzer

Christian Books

  • The Bible by God & Others
  • 360⁰ Leader by John Maxwell
  • Anointed for Business by Ed Silvoso
  • Building the Kingdom Through Business
  • How to Run your Business by THE BOOK by Dave Anderson
  • Good or God by John Bevere
  • Relentless by John Bevere
  • The Kingdom Driven Entrepreneur by Antonia Geer & Shae Bynes


  • The Business Coaching Handbook by Curly Martin
  • The Icarus Deception by Seth Godin
  • The Life Coaching Handbook by Curly Martin
  • Illuminate by Nancy Duarte & Patti Sanchez

Conversion Optimisation

  • Always be Testing by Brian and Jeffery Eisenberg
  • Call to action by Brian and Jeffrey Eisenberg
  • Conversion Optimisation by Khalid Saleh and Ayat Shukairy
  • Convert by Ben Hunt
  • Don't Make Me Think by Steve Krug
  • Forms that work by Jarrett Gaffney
  • Rocket Surgery Made Easy by Steve Krug
  • Seductive Interaction Design – Stephen Anderson
  • Simple and Usable by Giles Colborne
  • Web design for ROI Lance loveday and Sandra Niehaus


  • Blogging by Jonathan Yang
  • Everybody Writes by Ann Handley
  • How to Get Published by Susan Page
  • How to Write Great Copy by Dominic Getting
  • Line by Line by Claire Kehrwald Cook
  • On Writing by Stephen King
  • The Elements of Style by Williams Strunk Jnr & E.B. White
  • Web Copy That Sells by Maria Veloso
  • Write to Sell by Andy Maslen

Digital Transformation

  • Business at the Speed of Thought – Bill Gates 1990
  • Digital @ Scale – Meffert & Swaminathan
  • Digital Sense – Wright - Snook
  • Leading Digital – Westerman Bonnet – McAfee
  • The End of Business as Usual – Brian Solis
  • What’s the future of business – Brian Solis
  • X The Experience when business meets design – Brian Solis

Financial Planning

  • Rich Dad, Poor Dad by Robert Kiyosaki
  • Success Stories by Robert Kiyosaki
  • Who Took My Money by Robert Kiyosaki

For Dummies:

  • Body Language
  • Branding
  • Consulting
  • Digital Marketing
  • Dreamweaver Eight
  • Life Coaching
  • Macromedia Flash
  • Managing
  • Marketing
  • Network Marketing
  • Photoshop CS4
  • Presentations
  • Prince2

Google Adwords

  • The Ultimate Guide to Google Ad Words by Perry Marshall
  • Winning Results with Google Ad Words by Andrew Goodman

Graphic Design

  • Color Index by Jim Krause
  • Design Basic Index by Jim Krause
  • Letterhead Logo Design No.10 by Rockport
  • Letterhead Logo Design No.8 by Rockport
  • Letterhead Logo Design No.9 by Rockport
  • Logo Lounge by Catharine Fishel & Bill Gardner
  • The Best of Business Card Design by Rockport
  • The Designers Desktop Manual by Jason Simmons
  • The Essentials of Visual Communication by Bo Bergstrom
  • The Graphic Design Exercise Book by Carolyn Knight
  • The Layout Handbook by Ambrose/Harris

Landing Pages

  • Honest Seduction by Scott Brinkler & Anna Telerico
  • Landing Page Optimisation by Tim Ash


  • Hacking Marketing – Scott Brinker
  • Hegarty on Advertising by John Hegarty
  • Inbound Marketing by Brian Halligan and Dharmesh Shah
  • Jab, Jab, Right Hook – Gary Vaynerchuk
  • Launch by Jeff Walker
  • Marketing for Coaches by Hannah McNamara
  • Never Cold Call Again by Frank Rumbauskas
  • Online Marketing by Richard day, Alan Charlesworth and Rita Esen
  • Permission Marketing by Seth Godin
  • Selling Sucks by Frank Rumbauskas
  • This is Marketing – Seth Godin
  • The New Rules of Marketing and PR by David Meerman Scott
  • The Product Managers Survival Guide – Steven Haines
  • Waiting for Your Cat to Bark by Brian and Jeffrey Eisenberg


  • Business By Referral by Ivan Meisner
  • Recommend by Andy Lopata
  • Seven Second Marketing by Ivan Misner
  • The World's Best Known Marketing Secret by Ivan Meisner

Personal Management/Development

  • How to Win Friend & Influence People by Dale Carnegie
  • It’s Not How Good You Are it’s How Good You Want to Be by Paul Arden
  • Leadership and the One Minute Manager by Kenneth Blanchard
  • The Four-Hour Work Week by Tim Ferris
  • The One Minute Manager by Kenneth Blanchard
  • Think & Grow Rich by Napoleon Hill
  • Whatever You Think, Think the Opposite by Paul Arden


  • Photographer’s Handbook – Tom Ang
  • Digital Photography Masterclass – Tom Ang
  • Lighting People – Rossella Vanon
  • Mastering Long Exposure – Anthony Zacharias


  • And Death Came Third by Andy Lopata
  • Innovation Secrets of Steve Jobs by Carmine Gallo
  • Lend Me Your Ears by Professor Max Atkinson
  • Life's a Pitch by Stephen Bailey and Roger Mavity
  • Presentation Zen by Gar Reynolds
  • Resonate by Nancy Duarte
  • Slide:ology by Nancy Duarte
  • Talk Like TED by Carmine Gallo
  • The 45 second presentation that will change your life by Don Failla
  • The Presentation Coach by Graham Davies
  • The Presentation Secrets of Steve Jobs by Carmine Gallo
  • The Storyteller’s Secrets by Carmine Gallo

Sales Psychology

  • Influence by Robert Cialidini Ph.D
  • Persuasion by James Ball
  • The Definitive Book of Body Language by Allan & Barbara Pease

Understanding Customers

  • Buyology by Martin Lindstrom
  • Buzz by Emmanuel Rosen
  • Selling To Win by Richard
  • The New Rules of Sales & Service – David Meerman Scott
  • Tribes by Seth Godin
  • Youtility by Jay Baer


  • 101 Filmmaking Tips – PremiumbeatDigital
  • The Visual Story – Bruce Block
  • Cinematic Storytelling – Jennifer Van Sijll

Web Design

  • The Web Designers Idea Book: Number One
  • The Web Designers Idea Book: Number Two
  • Web Design and Marketing Solutions for Business Websites by Kevin Pots
  • Web Design: Navigation
  • Web Design: Studios
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About the Author

Nigel Maine

Nigel Maine

Nigel is the Founder & Managing Director of salesXchange and has been helping businesses for over 25 years to develop their marketing, technologies and infrastructure to generate more profits, more efficiently. His recent book "Integrate! The Essential Business Technology & Marketing Handbook" can be downloaded from Amazon.

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