The trouble is, most businesses think to themselves, "No problem; we'll include information about the company, our mission statement and, for good measure, we'll include a load of information about our products and services we sell."  WRONG - DON'T DO IT !

The business world has changed and there's nothing we can do about it.  The trouble is, the professionals who we have relied upon for direction are still living in the world of the  1980s and 1990s, telling young business people that the way to generate new business is by continuing with the same out-dated activities they used.

Sales teams want sales, but deals don’t magically appear.  Nor do appointments. Therefore every part of the selling process needs to be connected and must not operate in isolation.  This makes Marketing Transformation and the Customer Journey an essential element of your business.

We’ve covered the person-to-person ethos about digital transformation, but what are companies supposed to do when it comes to the digital marketing element of transformation?

The term “Digital Transformation” is recognised in one form or another by most businesses.  It normally applies to larger SMEs and Enterprises and means the directors have recognised the need to digitally re-align their business processes to become more efficient and ultimately more profitable. 

There are no two ways about it.  You have to find new prospects if you want to start or stay in business.  But with so many obstacles in your way, how can you even begin to get your business moving when you can't even get to first-base and have a conversation with a decision maker?