You can hire a consultant to do your marketing work for you but, even if you do, it's important to know what they're doing and understand why your website, or any other digital area isn't doing as well as you think it should.

When Collaboration and Marketing come together it means two or more businesses share resources to reach a wider audience.  There is so much more ground that can be covered with joint ventures and collaboration, there must be a reason why companies don't do it more often. Or perhaps there's very little stopping them...  

With many companies, after starting the business and when the honeymoon period is over, there comes a time when some serious effort needs to go into knowing how you're going to generate new business.  Should you always go it alone, or is there a better way to generate new business?

When the idea to start a business pops into someone's head, marketing and promotion are not the first things on their mind. It's the product or service that gets everyone excited and drives the new business forward. And then of course there are the profits.

In business terms that means a phone call, email, letter, flyer, website visit etc.  And here's the kicker! Only one-in-three impressions actually gets through due to firewalls, gate-keepers, wrong addresses and so on! That means your efforts must be multiplied threefold. You need to prepare approximate thirty marketing impressions to get your marketing ball rolling!

Business-to-Business networking has become one of the most popular methods of new business generation for small to medium sized businesses in the UK, but it is also known for being a "slow-burn" process.