If you do a search on Google you will come across several search results that have collaboration and marketing in the main title, but upon closer examination there are two very different meanings.

Marketing can seem like a waste of time and money and only really valuable if you have deep pockets to spend of every possible marketing tactic.  But don't give up -  there's light at the end of the tunnel.  Especially when you consider that your new strategy can actually save you money, help to redeploy staff and ultimately make you more profitable.

Forget about the GDPR scaremongers trying to frighten you into buying more advertising like magazine display ads, banners and pay-per-click. The reality is you always need more business to keep afloat, but what is the best approach with GDPR in mind?

Looking at these acronyms, it makes you wonder what’s going on in people’s minds. But it’s not until you pull them apart and realise what they mean and how they’re affecting your bottom line do you actually sit up and take notice.

If you’re like me, when I’m paying someone to do something, I don’t expect to be told that I have to get involved myself to realise the benefit.  We both know, when running a company you don’t need some new supplier interrupting you for advice or direction; they’re supposed to know!

Overtime, everything changes, not least of all people’s attitudes.  But if you do what you’ve always done you’ll get what you’ve always got.  So, you either change or die!