Your business needs carefully constructed copy to connect to your desired audience and communicate your message on their level. This applies to:

All your content including, video, podcasts, live streams and zoom presentations needs to be prepared in advance and critically approved before it is published to maintain your business tone-of-voice and ensure your objective will be achieved.

As the infographic above shows, there are four levels of content and they all serve a purpose, the call-to-actions flowing from one to another:

1. General - low visibility, readers already know you
2. Secondary - Press releases, guest blogs, advertorial
3. Primary - Though-leadership, full engagement (2,000-5,000 words)
4. Product - Explanatory, educational and detailed (2,000 words+)

To help get your content on the right track, the services we offer are as follows:

• Crafting your business tone of voice
• Defining a minimum requirement of primary and product content
• Product & services research
• Review of existing content to be repurposed
• Mapping content against Google search parameters
• Review of competition, including websites and content
• Research and selection of images, statistics and diagrams
• Product training of your products/services where necessary
• Editing transcripts to include on your website
• Reviewing your existing website infrastructure for the following:
• SEO
• Navigation
• Schema

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