Providing the most effective B2B written content for exceptional prospect and customer engagement to help grow your business, even in a lockdown.
Sales people will come and go but your content will keep giving for years without complaint. You only need a low number of well-crafted articles and videos to sustain interest and engagement.
Your business needs carefully constructed copy to connect to your desired audience and communicate your message on their level. This applies to:
All your content including, video, podcasts, live streams and zoom presentations needs to be prepared in advance and critically approved before it is published to maintain your business tone-of-voice and ensure your objective will be achieved.
As the infographic above shows, there are four levels of content and they all serve a purpose, the call-to-actions flowing from one to another:
General - low visibility, readers already know you