Every business has its fair share of cold-callers.  Today it seems, most of them are marketers looking to find more new business.  But its curious.  If their marketing was any good, why are they cold calling. 

This website is full of content explaining how people buy and how marketing works.  They are supposed to be interconnected, however, things have got pretty much out-of-sync over the past few years.

At salesXchange we're seriously big fans of technology and software.  We follow it on YouTube on the news, and pretty much anywhere we can.  Digital marketing doesn't just mean a website, it impacts every element of marketing we do.  But there's a caveat.  You/we have to know where it needs to be used as well as how it's used.

Business owners have been sold marketing technology (Mar-Tech) as a necessary element through which their businesses can grow.  As a result, Mar-Tech has grow from 150 platforms in 2008 to 8000 in 2020.

Sadly none of the software has slowed down the failure rate of businesses. 

We recognise and understand why so many businesses experience such poor performance with their marketing and at such a high cost to the company with little return.  

Whether you're selling to Baby-Boomers, Gen X or Millenials, businesses have been placed in a position that demands we communicate on a variety of levels.  With lockdowns, 'safe-places' and of course fear, businesses must make themselves accessible by whichever method our prospects demand of us.  That means creating multi-platform, authentic and engagging content that communicates a message that is more empathic than just 'sell, sell, sell'.

Now there's a level playing field.  Every prospect has access to multiple content options which presents some amazing opportunities for businesses.  Done correctly, this will increase turnover and profitability and reduce overheads at the same time. 

Use this 'lockdown' time to replace your existing sales strategies to the most wide-reaching and effective digital delivery methods that will work for you 24/7, 365 days a year and be availabnle to any business decision-maker when it suits them. 

The new Digital Production process falls into four stages;

• Understanding why and where the problem exists
• Understanding variety of content required, how it's received by prospects and where it fits with previous strategies
• Executing the new strategy using internal and external resources
• Restructure your business, redeploying staff and planning long-term management (implementing the new organisational chart) 

The above illustrates the process and where we fit in; we have the expertise to expedite the above as quickly as possible.  But that does not preclude you doing some or all of it yourselves. 

Recognising the problem is the first step to planning a more profitable business with increased ratios of profit-per-person-per-annum.