Your B2B
Needs...

...more engagement,
not more automation!

REPORT: Read our exposé of business development and marketing automation.  Prospects want to learn from you, not give you contact details in exchange for content and cold-calls.  We help funded Start-ups and promising Scale ups, grow their businesses through content strategies customers want to see or hear.  It's as simple as that.

“Our strategies will help you nail it to scale it...”

B2B Marketing For Start-ups & Scale ups

1. Create your Product

No need to rush, take your time and create the best product you can and keep sharing your new product, software or service with as many people as possible. 

2. Create your Content

Create content to sell your product!  Start early and start often; creating engaging content from videos to podcasts to short and long form articles to make sure your prospects and customers know your expertise.

3. Create your Adverts

Create Adverts to sell your Content;  You might have the best content in the world, but if no one knows about it, you may fail!  Use our strategy to create multiple adverts, posted every day to let everyone know about your content.

Now Launch...

You've got your content and adverts in place.  NOW you're ready to LIFT OFF and have the ride of your life...

... and Start to Grow

Perfect Preparation Prevents Poor Performance; Because you got everything ready in advance, it means you won't be paying for staff before you need to.

Discover the formula to B2B Marketing

It's about Digital Transformation

B2C uses adverts to sell products. This works. 

B2B uses 1:1 sales to sell products.  This does not work (see the UK Market past 10 years statistics).

Digital transformation means to understand digital customers.  If you want more of them - read this.

As hard as it has become to sell in today’s world, it has become that much more difficult to buy. The single biggest challenge of selling today is not selling, it is actually our customers’ struggle to buy. Which explains why 83% of research is done before meeting a sales person.

It's about People

It's Not a Funnel

It's How Your Business Works

The marketing software companies would have you think their MarTech matches how your customers think.  It does not!

Although your business started along a linear path with developing your product, your customers don't buy down a funnel or along a linear path or timescale. 

It's About The Real Buying Process

Key

Adverts

  • Video clips
  • Memes/Graphics
  • PPC/Banners

General          

  • Blogs, New Hires
  • CSR, Awards, PR
  • Guest Activities

Secondary Content

  • Social Proof
  • Case Studies
  • Infographics
  • Podcast/Video/Live

Primary Content

  • Thought Leadership
  • Business Case
  • Whitepapers
  • Pro' Publications

Product Content

  • How it works
  • How to install it
  • Best Practices
  • Training
  • FAQs

How to Buy

It's Mastering Engagement to Win at Digital Selling

Customers engage with the format of content they prefer at any given time and start their journey where they feel it is most relevant.  Just like you and I.

There are always reasons why a prospect will look at one type or format of content over another and it is impossible to work out which combination is best.  This is why sellers have no choice but to provide a wide variety of content in all the format types available.

Unlike business to consumer (B2C), B2B content does not have to constantly change. Consumer products are personal, but business products are to provide a tangible financial benefit.  Over time, you become more proficient at creating B2B content to help scale up your business. 

From Start-up to Scale-up, We Know Digital...

Listen In...

You're in business to make money, you're not a social service or a charity and this is not your typical podcast!  Join us as we share our thoughts and ideas from a CEO and business owners perspective.

Latest Articles

Digital Selling

Sales & Marketing Transformation

Old-style linear digital marketing campaigns combined with marketing automation platforms for demand generation destroy 90% of all businesses.  Don't be another statistic.

Your B2B
Needs...

...more engagement,
not more automation!

Prospects want to learn from you, not give you contact details in exchange for content and cold-calls.  We help funded Start-ups and promising Scale ups, grow their businesses through content strategies customers want to see or hear.  It's as simple as that.

“Our strategies will help you nail it to scale it...”

Marketing for Start-ups & Scale Ups

1. Create your Product

No need to rush, take your time and create the best product you can and keep sharing your new product, software or service with as many people as possible.

2. Create your Content

Create content to sell your product!  Start early and start often; creating engaging content from videos to podcasts to short and long form articles to make sure your customers and prospects know your expertise.

3. Create your Adverts

Create Adverts to sell your Content;  You might have the best content in the world, but if no one knows about it, you may fail!  Use our strategy to create multiple adverts, posted every day to let everyone know about your content.

Now Launch...

You've got your content and adverts in place.  NOW you're ready to LIFT OFF and have the ride of your life...

... and Start to Grow

Perfect Preparation Prevents Poor Performance; Because you got everything ready in advance, it means you won't be paying for staff before you need to.

Discover the formula to B2B Marketing

It's about Digital Transformation

B2C uses adverts to sell products. This works. 

B2B uses 1:1 sales to sell products.  This does not work (see the UK Market past 10 years statistics).

Digital transformation means to understand digital customers.  If you want more of them - read this.

As hard as it has become to sell in today’s world, it has become that much more difficult to buy. The single biggest challenge of selling today is not selling, it is actually our customers’ struggle to buy. Which explains why 83% of research is done before meeting a sales person.

It's about people

It's not a funnel

It's how your business works

The marketing software companies would have you think their MarTech matches how your customers think.  It does not!

Although your business started along a linear path with developing your product, your customers don't buy down a funnel or along a linear path or timescale. 

It's about the real buying process

Key

Adverts

  • Video clips
  • Memes/Graphics
  • PPC/Banners

General          

  • Blogs, New Hires
  • CSR, Awards, PR
  • Guest Activities

Secondary Content

  • Social Proof
  • Case Studies
  • Infographics
  • Podcast/Video/Live

Primary Content

  • Thought Leadership
  • Business Case
  • Whitepapers
  • Pro' Publications

Product Content

  • How it works
  • How to install it
  • Best Practices
  • Training
  • FAQs

How to Buy

It's mastering attraction to win at Digital Selling

Customers engage with the format of content they prefer at any given time and start their journey where they feel it is most relevant.  Just like you and I.

There are always reasons why a prospect will look at one type or format of content over another and it is impossible to work out which combination is best.  This is why sellers have no choice but to provide a wide variety of content in all the format types available.

Unlike business to consumer (B2C), B2B content does not have to constantly change. Consumer products are personal, but business products are to provide a tangible financial benefit.  Over time, you become more proficient at creating B2B content to help scale up your business. 

From Start-up to Scale-up, We Know Digital...

Give Visitors What They Want!

Because no one knows what content someone else likes, so provide everything and max out engagement.

Live Stream

Amazing Engagement for Prospects

The most engaging and exciting strategy your prospects and customers could ever wish for.

#stopcoldcalling

Listen In...

You're in business to make money, you're not a social service or a charity and this is not your typical podcast! Join us as we share our thoughts and ideas from a CEO and business owners perspective.

Latest Articles

Digital Selling

Sales & Marketing Transformation

From consultancy and project management to installation and training. We provide a bespoke service focusing on new business development, through to customer engagement to increase your profitability.  

Your B2B
Needs...

...more engagement,
not more automation!

Your prospects want to learn from you, not give you contact details in exchange for cold-calls. 

“Our strategies will help you nail it to scale it...”

Marketing for Start-ups & Scale Ups

1. Create your Product

No need to rush, take your time and create the best product you can and keep sharing your new product, software or service with as many people as possible.

2. Create your Content

Create content to sell your product!  Start early and start often; creating engaging content from videos to podcasts to short and long form articles to make sure your customers and prospects know your expertise.

3. Create your Adverts

Create Adverts to sell your Content;  You might have the best content in the world, but if no one knows about it, you may fail!  Use our strategy to create multiple adverts, posted every day to let everyone know about your content.

4. Now Launch...

You've got your content and adverts in place.  NOW you're ready to LIFT OFF and have the ride of your life...

5. ... and Start to Grow

Perfect Preparation Prevents Poor Performance; Because you got everything ready in advance, it means you won't be paying for staff before you need to.

Discover the formula to B2B Marketing

It's about Digital Transformation

B2C uses adverts to sell products. This works. 

B2B uses 1:1 sales to sell products.  This does not work (see the UK Market past 10 years statistics).

Digital transformation means to understand digital customers.  If you want more of them - read this.

As hard as it has become to sell in today’s world, it has become that much more difficult to buy. The single biggest challenge of selling today is not selling, it is actually our customers’ struggle to buy. Which explains why 83% of research is done before meeting a sales person.

It's not about a funnel

The software companies would have you think their MarTech matches how your customers think.

You started your business along a linear path.  But your customer don't buy along a funnel/path or along a linear timescale. 

Customers engage with the format of content they prefer, at any given time and start their journey where they feel it is most relevant.  Just like you and I do.

It's about how your business works

It's about the real buying process

Key

Adverts

  • Video clips
  • Memes/Graphics
  • PPC/Banners

General          

  • Blogs, New Hires
  • CSR, Awards, PR
  • Guest Activities

Secondary Content

  • Social Proof
  • Case Studies
  • Infographics
  • Podcast/Video/Live

Primary Content

  • Thought Leadership
  • Business Case
  • Whitepapers
  • Pro' Publications

Product Content

  • How it works
  • How to install it
  • Best Practices
  • Training
  • FAQs

How to Buy

It's mastering engagement to win at Digital Selling

From Start-up to Scale-up, We Know Digital...

Giving Your Visitors What They Want

No one knows what type of content someone else likes to consume. 
By providing everything, maximises engagement.

Live Stream Now

Amazing Engagement for Prospects

The most engaging and exciting strategy your prospects and customers could ever wish for.

#stopcoldcalling

Listen In...

You're in business to make money, you're not
a social service or a charity and this is not
your typical podcast!  Join us as we share our
thoughts and ideas from a CEO and business
owners perspective.

Digital Selling

Sales & Marketing Transformation

From consultancy and project management
to installation and training. We provide a bespoke
service focusing on new business development,through
to customer engagement to increase your profitability.

Your B2B
Needs...

More Engagement, Not More Automation!

Marketing for Start-ups & Scale Ups

1. Create your Product

No need to rush, take your time and create the best product you can and keep sharing your new product, software or service with as many people as possible.

2. Create your Content

Create content to sell your product!  Start early and start often; creating engaging content from videos to podcasts to short and long form articles to make sure your customers and prospects know your expertise.

3. Create your Adverts

Create Adverts to sell your Content;  You might have the best content in the world, but if no one knows about it, you may fail!  Use our strategy to create multiple adverts, posted every day to let everyone know about your content.

Now Launch...

You've got your content and adverts in place.  NOW you're ready to LIFT OFF and have the ride of your life...

... and Start to Grow

Perfect Preparation Prevents Poor Performance; Because you got everything ready in advance, it means you won't be paying for staff before you need to.

From Start-up to Scale-up, We Know Digital...

Live Stream Now

Amazing Engagement for Prospects

The most engaging and exciting strategy your prospects and customers could ever wish for.

#stopcoldcalling

Listen in to our podcasts and live streams

Digital Transformation

We provide a bespoke service focusing on new business development, through to customer engagement to increase your profitability.

0800 970 9751