Your B2B
Needs...
...more engagement,
not more automation!
REPORT: Read our exposé of business development and marketing automation. Prospects want to learn from you, not give you contact details in exchange for content and cold-calls. We help funded Start-ups and promising Scale ups, grow their businesses through content strategies customers want to see or hear. It's as simple as that.
1. Create your Product
Create your product and show them how to buy; No need to rush, take your time and create the best product you can and keep sharing your new product, software or service with as many people as possible.
2. Create your Content
Create content to sell your product! Start early and start often; creating engaging content from videos to podcasts to short and long form articles to make sure your prospects and customers know your expertise.
3. Create your Adverts
Create adverts to sell your content, not the product; You might have the best content in the world, but if no one knows about it, you may fail! Use our strategy to create multiple adverts, posted every day to let everyone know about your content.
Now Launch...
You've got your content and adverts in place. NOW you're ready to LIFT OFF and have the ride of your life...
... and Start to Grow
Perfect Preparation Prevents Poor Performance; Because you got everything ready in advance, it means you won't be paying for staff before you need to.
It's Not a Funnel
It's How Your Business Works
Marketing software companies would have you think their MarTech matches how your customers think. It does not!
Although your business started along a linear path with developing your product, your customers don't buy down a funnel or along a linear path or timescale.
In 2017, a Forrester report revealed less than 1% of prospects who make it through the funnel, generate any revenue. So beware of the hype!
Key
Adverts
- Video clips
- Memes/Graphics
- PPC/Banners
General
- Blogs, New Hires
- CSR, Awards, PR
- Guest Activities
Secondary Content
- Social Proof
- Case Studies
- Infographics
- Podcast/Video/Live
Primary Content
- Thought Leadership
- Business Case
- Whitepapers
- Pro' Publications
Product Content
- How it works
- How to install it
- Best Practices
- Training
- FAQs
How to Buy
Prospects and customers are all over the place, and so they should be, when they're learning about our businesses and products. They don't follow a set path.
Customers engage with the format of content they prefer at any given time and start their journey where they feel it is most relevant. Just like you and I.
There are always reasons why a prospect will look at one type or format of content over another and it is impossible to work out which combination is best. This is why sellers have no choice but to provide a wide variety of content in all the format types available.
Unlike business to consumer (B2C), B2B content does not have to constantly change. Consumer products are personal, but business products are to provide a tangible financial benefit. Over time, you become more proficient at creating B2B content to help scale up your business.
From Start-up to Scale-up, We Know Digital...
Listen In...
You're in business to make money, you're not a social service or a charity and this is not your typical podcast! Join us as we share our thoughts and ideas from a CEO and business owners perspective.
Latest Articles
Digital Selling
Sales & Marketing Transformation
Old-style linear digital marketing campaigns combined with marketing automation platforms for demand generation destroy 90% of all businesses. Don't be another statistic.
Your B2B
Needs...
...more engagement,
not more automation!
Prospects want to learn from you, not give you contact details in exchange for content and cold-calls. We help funded Start-ups and promising Scale ups, grow their businesses through content strategies customers want to see or hear. It's as simple as that.
1. Create your Product
Create your product and tell them how to buy; No need to rush, take your time and create the best product you can and keep sharing your new product, software or service with as many people as possible.
2. Create your Content
Create content to sell your product! Start early and start often; creating engaging content from videos to podcasts to short and long form articles to make sure your customers and prospects know your expertise.
3. Create your Adverts
Create adverts to sell your content, not your product; You might have the best content in the world, but if no one knows about it, you may fail! Use our strategy to create multiple adverts, posted every day to let everyone know about your content.
Now Launch...
You've got your content and adverts in place. NOW you're ready to LIFT OFF and have the ride of your life...
... and Start to Grow
Perfect Preparation Prevents Poor Performance; Because you got everything ready in advance, it means you won't be paying for staff before you need to.
It's not a funnel
It's how your business works
The marketing software companies would have you think their MarTech matches how your customers think. It does not!
Although your business started along a linear path with developing your product, your customers don't buy down a funnel or along a linear path or timescale.
In 2017, a Forrester report revealed less than 1% of prospects who make it through the funnel, generate any revenue. So beware of the hype!
Key
Adverts
- Video clips
- Memes/Graphics
- PPC/Banners
General
- Blogs, New Hires
- CSR, Awards, PR
- Guest Activities
Secondary Content
- Social Proof
- Case Studies
- Infographics
- Podcast/Video/Live
Primary Content
- Thought Leadership
- Business Case
- Whitepapers
- Pro' Publications
Product Content
- How it works
- How to install it
- Best Practices
- Training
- FAQs
How to Buy
Prospects and customers are all over the place, and so they should be, when they're learning about our businesses and products. They don't follow a set path.
Customers engage with the format of content they prefer at any given time and start their journey where they feel it is most relevant. Just like you and I.
There are always reasons why a prospect will look at one type or format of content over another and it is impossible to work out which combination is best. This is why sellers have no choice but to provide a wide variety of content in all the format types available.
Unlike business to consumer (B2C), B2B content does not have to constantly change. Consumer products are personal, but business products are to provide a tangible financial benefit. Over time, you become more proficient at creating B2B content to help scale up your business.
From Start-up to Scale-up, We Know Digital...
Live Stream
Amazing Engagement for Prospects
The most engaging and exciting strategy your prospects and customers could ever wish for.
#stopcoldcalling
Listen In...
You're in business to make money, you're not a social service or a charity and this is not your typical podcast! Join us as we share our thoughts and ideas from a CEO and business owners perspective.
Latest Articles
Digital Selling
Sales & Marketing Transformation
From consultancy and project management to installation and training. We provide a bespoke service focusing on new business development, through to customer engagement to increase your profitability.
Your B2B
Needs...
...more engagement,
not more automation!
Your prospects want to learn from you, not give you contact details in exchange for cold-calls.
1. Create your Product
Create your product and tell them how to buy; No need to rush, take your time and create the best product you can and keep sharing your new product, software or service with as many people as possible.
2. Create your Content
Create content to sell your product! Start early and start often; creating engaging content from videos to podcasts to short and long form articles to make sure your customers and prospects know your expertise.
3. Create your Adverts
Create adverts to sell your content, not your product; You might have the best content in the world, but if no one knows about it, you may fail! Use our strategy to create multiple adverts, posted every day to let everyone know about your content.
4. Now Launch...
You've got your content and adverts in place. NOW you're ready to LIFT OFF and have the ride of your life...
5. ... and Start to Grow
Perfect Preparation Prevents Poor Performance; Because you got everything ready in advance, it means you won't be paying for staff before you need to.
It's not about a funnel
The software companies would have you think their MarTech matches how your customers think.
You started your business along a linear path. But your customer don't buy along a funnel/path or along a linear timescale.
Customers engage with the format of content they prefer, at any given time and start their journey where they feel it is most relevant. Just like you and I do.
In 2017, a Forrester report revealed less than 1% of prospects who make it through the funnel, generate any revenue. So beware of the hype!
It's about how your business works
It's about the real buying process
Prospects and customers are all over the place, and so they should be, when they're learning about our businesses and products. They don't follow a set path.
Key
Adverts
- Video clips
- Memes/Graphics
- PPC/Banners
General
- Blogs, New Hires
- CSR, Awards, PR
- Guest Activities
Secondary Content
- Social Proof
- Case Studies
- Infographics
- Podcast/Video/Live
Primary Content
- Thought Leadership
- Business Case
- Whitepapers
- Pro' Publications
Product Content
- How it works
- How to install it
- Best Practices
- Training
- FAQs
How to Buy
It's mastering engagement to win at Digital Selling
Live Stream Now
Amazing Engagement for Prospects
The most engaging and exciting strategy your prospects and customers could ever wish for.
#stopcoldcalling
1. Create your Product
No need to rush, take your time and create the best product you can and keep sharing your new product, software or service with as many people as possible.
2. Create your Content
Create content to sell your product! Start early and start often; creating engaging content from videos to podcasts to short and long form articles to make sure your customers and prospects know your expertise.
3. Create your Adverts
Create Adverts to sell your Content; You might have the best content in the world, but if no one knows about it, you may fail! Use our strategy to create multiple adverts, posted every day to let everyone know about your content.
Now Launch...
You've got your content and adverts in place. NOW you're ready to LIFT OFF and have the ride of your life...
... and Start to Grow
Perfect Preparation Prevents Poor Performance; Because you got everything ready in advance, it means you won't be paying for staff before you need to.
From Start-up to Scale-up, We Know Digital...
Live Stream Now
Amazing Engagement for Prospects
The most engaging and exciting strategy your prospects and customers could ever wish for.
#stopcoldcalling
